{"id":904,"date":"2024-03-18T12:17:11","date_gmt":"2024-03-18T12:17:11","guid":{"rendered":"https:\/\/www.almrausch.tirol\/?page_id=904"},"modified":"2024-06-11T10:22:01","modified_gmt":"2024-06-11T10:22:01","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.almrausch.tirol\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h2 id=\"einleitung-ueberblick-en\" class=\"adsimple-122777980\">Privacy Policy Introduction and Overview<\/h2>\n<p>We have written this privacy policy (version 11.06.2024-122777980) in order to explain to you, in accordance with the provisions of the <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/ALL\/?uri=celex%3A32016R0679&amp;amp%3Btid=%5Badsimpletextid]\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (EU) 2016\/679<\/a> and applicable national laws, which personal data (data for short) we as the controller \u2013 and the processors commissioned by us (e.g. providers) \u2013 process, will process in the future and what legal options you have. The terms used are to be considered gender-neutral.<br \/>\n<strong class=\"adsimple-122777980\">In short:<\/strong> We provide you with comprehensive information about any of your personal data we process.<\/p>\n<p>Privacy policies usually sound very technical and use legal terminology. However, this privacy policy is intended to describe the most important things to you as simply and transparently as possible. So long as it aids transparency, technical <strong class=\"adsimple-122777980\">terms are explained in a reader-friendly manner, links<\/strong> to further information are provided and <strong class=\"adsimple-122777980\">graphics<\/strong> are used. We are thus informing in clear and simple language that we only process personal data in the context of our business activities if there is a legal basis for it. This is certainly not possible with brief, unclear and legal-technical statements, as is often standard on the internet when it comes to data protection. I hope you find the following explanations interesting and informative. Maybe you will also find some information that you have not been familiar with.<br \/>\nIf you still have questions, we kindly ask you to contact the responsible body named below or in the imprint, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the imprint.<\/p>\n<h2 id=\"anwendungsbereich-en\" class=\"adsimple-122777980\">Scope<\/h2>\n<p>This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). With the term personal data, we refer to information within the meaning of Article 4 No. 1 GDPR, such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this privacy policy includes:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">all online presences (websites, online shops) that we operate<\/li>\n<li class=\"adsimple-122777980\">Social media presences and email communication<\/li>\n<li class=\"adsimple-122777980\">mobile apps for smartphones and other devices<\/li>\n<\/ul>\n<p><strong class=\"adsimple-122777980\">In short:<\/strong> This privacy policy applies to all areas in which personal data is processed in a structured manner by the company via the channels mentioned. Should we enter into legal relations with you outside of these channels, we will inform you separately if necessary.<\/p>\n<h2 id=\"rechtsgrundlagen-en\" class=\"adsimple-122777980\">Legal bases<\/h2>\n<p>In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.<br \/>\nWhenever EU law is concerned, we refer to REGULATION (EU) 2016\/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access the General Data Protection Regulation of the EU online at EUR-Lex, the gateway to EU law, at <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679&amp;tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=celex%3A32016R0679<\/a>.<\/p>\n<p>We only process your data if at least one of the following conditions applies:<\/p>\n<ol>\n<li class=\"adsimple-122777980\"><strong class=\"adsimple-122777980\">Consent<\/strong> (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of data you entered into a contact form.<\/li>\n<li class=\"adsimple-122777980\"><strong class=\"adsimple-122777980\">Contract<\/strong> (Article 6 Paragraph 1 lit. b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.<\/li>\n<li class=\"adsimple-122777980\"><strong class=\"adsimple-122777980\">Legal obligation<\/strong> (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for our bookkeeping. These usually contain personal data.<\/li>\n<li class=\"adsimple-122777980\"><strong class=\"adsimple-122777980\">Legitimate interests<\/strong> (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically. Therefore, the processing is a legitimate interest.<\/li>\n<\/ol>\n<p>Other conditions such as making recordings in the interest of the public, the exercise of official authority as well as the protection of vital interests do not usually occur with us. Should such a legal basis be relevant, it will be disclosed in the appropriate place.<\/p>\n<p>In addition to the EU regulation, national laws also apply:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">In <strong class=\"adsimple-122777980\">Austria<\/strong> this is the Austrian Data Protection Act (<strong class=\"adsimple-122777980\">Datenschutzgesetz<\/strong>), in short <strong class=\"adsimple-122777980\">DSG<\/strong>.<\/li>\n<li class=\"adsimple-122777980\">In <strong class=\"adsimple-122777980\">Germany<\/strong> this is the Federal Data Protection Act (<strong class=\"adsimple-122777980\">Bundesdatenschutzgesetz<\/strong>), in short <strong class=\"adsimple-122777980\">BDSG<\/strong>.<\/li>\n<\/ul>\n<p>Should other regional or national laws apply, we will inform you about them in the following sections.<\/p>\n<h2 id=\"kontaktdaten-verantwortliche-en\" class=\"adsimple-122777980\">Contact details of the data protection controller<\/h2>\n<p>If you have any questions about data protection, you will find the contact details of the responsible person or controller below:<br \/>\nChristoph Schonger<br \/>\nRinnen 36<br \/>\n6622 Berwang<\/p>\n<p>E-Mail: <a href=\"mailto:info@almrausch.tirol\">info@almrausch.tirol<\/a><br \/>\nPhone: <a href=\"tel:+43 5674 8167\">+43 5674 8167<\/a><br \/>\nCompany details: <a href=\"https:\/\/almrausch.tirol\/impressum\/\">https:\/\/almrausch.tirol\/impressum\/<\/a><\/p>\n<h2 id=\"speicherdauer-en\" class=\"adsimple-122777980\">Storage Period<\/h2>\n<p>It is a general criterion for us to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as any reason for the data processing no longer exists. In some cases, we are legally obliged to keep certain data stored even after the original purpose no longer exists, such as for accounting purposes.<\/p>\n<p>If you want your data to be deleted or if you want to revoke your consent to data processing, the data will be deleted as soon as possible, provided there is no obligation to continue its storage.<\/p>\n<p>We will inform you below about the specific duration of the respective data processing, provided we have further information.<\/p>\n<h2 id=\"rechte-dsgvo-en\" class=\"adsimple-122777980\">Rights in accordance with the General Data Protection Regulation<\/h2>\n<p>In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure fair and transparent processing of data:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">for what purpose we are processing;<\/li>\n<li class=\"adsimple-122777980\">the categories, i.e. the types of data that are processed;<\/li>\n<li class=\"adsimple-122777980\">who receives this data and if the data is transferred to third countries, how security can be guaranteed;<\/li>\n<li class=\"adsimple-122777980\">how long the data will be stored;<\/li>\n<li class=\"adsimple-122777980\">the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;<\/li>\n<li class=\"adsimple-122777980\">that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);<\/li>\n<li class=\"adsimple-122777980\">the origin of the data if we have not collected it from you;<\/li>\n<li class=\"adsimple-122777980\">Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.<\/li>\n<\/ul>\n<\/li>\n<li class=\"adsimple-122777980\">You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.<\/li>\n<li class=\"adsimple-122777980\">You have the right to erasure (\u201cright to be forgotten\u201d) according to Article 17 GDPR, which specifically means that you may request the deletion of your data.<\/li>\n<li class=\"adsimple-122777980\">According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.<\/li>\n<li class=\"adsimple-122777980\">According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.<\/li>\n<li class=\"adsimple-122777980\">According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.<\/li>\n<li class=\"adsimple-122777980\">If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.<\/li>\n<li class=\"adsimple-122777980\">If data is used to conduct profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.<\/li>\n<\/ul>\n<\/li>\n<li class=\"adsimple-122777980\">According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).<\/li>\n<li class=\"adsimple-122777980\">You have the right to lodge a complaint under Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.<\/li>\n<\/ul>\n<p><strong class=\"adsimple-122777980\">In short:<\/strong> you have rights \u2013 do not hesitate to contact the responsible party listed above with us!<\/p>\n<p>If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/www.dsb.gv.at\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dsb.gv.at\/<\/a>. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for <a class=\"adsimple-122777980\" href=\"https:\/\/www.bfdi.bund.de\/DE\/Home\/home_node.html\">Data Protection and Freedom of Information (BfDI)<\/a>. The following local data protection authority is responsible for our company:<\/p>\n<h2 id=\"sicherheit-datenverarbeitung-en\" class=\"adsimple-122777980\">Security of data processing operations<\/h2>\n<p>In order to protect personal data, we have implemented both technical and organisational measures. We encrypt or pseudonymise personal data wherever this is possible. Thus, we make it as difficult as we can for third parties to extract personal information from our data.<\/p>\n<p>Article 25 of the GDPR refers to \u201cdata protection by technical design and by data protection-friendly default\u201d which means that both software (e.g. forms) and hardware (e.g. access to server rooms) appropriate safeguards and security measures shall always be placed. If applicable, we will outline the specific measures below.<\/p>\n<h2 id=\"tls-verschluesselung-https-en\" class=\"adsimple-122777980\">TLS encryption with https<\/h2>\n<p>The terms TLS, encryption and https sound very technical, which they are indeed. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transfer data on the Internet.<br \/>\nThis means that the entire transmission of all data from your browser to our web server is secured \u2013 nobody can \u201clisten in\u201d.<\/p>\n<p>We have thus introduced an additional layer of security and meet privacy requirements through technology design <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/en\/TXT\/HTML\/?uri=CELEX:32016R0679&amp;from=EN&amp;tid=122777980\" target=\"_blank\" rel=\"noopener\">Article 25 Section 1 GDPR<\/a>). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information.<br \/>\nYou can recognise the use of this safeguarding tool by the little lock-symbol <img loading=\"lazy\" decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2018\/03\/schlosssymbol-https-211141072.svg\" width=\"17\" height=\"18\" \/>, which is situated in your browser\u2019s top left corner in the left of the internet address (e.g. examplepage.uk), as well as by the display of the letters https (instead of http) as a part of our web address.<br \/>\nIf you want to know more about encryption, we recommend you to do a Google search for \u201cHypertext Transfer Protocol Secure wiki\u201d to find good links to further information.<\/p>\n<h2 id=\"kommunikation-en\" class=\"adsimple-122777980\">Communications<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Communications Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: Anyone who communicates with us via phone, email or online form<br \/>\n\ud83e\udd1d Processed data: e. g. telephone number, name, email address or data entered in forms. You can find more details on this under the respective form of contact<br \/>\n\ud83d\udcd3 Purpose: handling communication with customers, business partners, etc.<br \/>\n\ud83d\udcc5 Storage duration: for the duration of the business case and the legal requirements<br \/>\n\u2696\ufe0f Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (b) GDPR (contract), Article 6 (1) (f) GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you contact us and communicate with us via phone, email or online form, your personal data may be processed.<\/p>\n<p>The data will be processed for handling and processing your request and for the related business transaction. The data is stored for this period of time or for as long as is legally required.<\/p>\n<h3 class=\"adsimple-122777980\">Affected persons<\/h3>\n<p>The above-mentioned processes affect all those who seek contact with us via the communication channels we provide.<\/p>\n<h3 class=\"adsimple-122777980\">Telephone<\/h3>\n<p>When you call us, the call data is stored in a pseudonymised form on the respective terminal device, as well as by the telecommunications provider that is being used. In addition, data such as your name and telephone number may be sent via email and stored for answering your inquiries. The data will be erased as soon as the business case has ended and the legal requirements allow for its erasure.<\/p>\n<h3 class=\"adsimple-122777980\">Email<\/h3>\n<p>If you communicate with us via email, your data is stored on the respective terminal device (computer, laptop, smartphone, \u2026) as well as on the email server. The data will be deleted as soon as the business case has ended and the legal requirements allow for its erasure.<\/p>\n<h3 class=\"adsimple-122777980\">Online forms<\/h3>\n<p>If you communicate with us using an online form, your data is stored on our web server and, if necessary, forwarded to our email address. The data will be erased as soon as the business case has ended and the legal requirements allow for its erasure.<\/p>\n<h3 class=\"adsimple-122777980\">Legal bases<\/h3>\n<p>Data processing is based on the following legal bases:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes of the business case;<\/li>\n<li class=\"adsimple-122777980\">Art. 6 para. 1 lit. b GDPR (contract): For the performance of a contract with you or a processor such as a telephone provider, or if we have to process the data for pre-contractual activities, such as preparing an offer;<\/li>\n<li class=\"adsimple-122777980\">Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to conduct our customer inquiries and business communication in a professional manner. Thus, certain technical facilities such email programs, Exchange servers and mobile network operators are necessary to efficiently operate our communications.<\/li>\n<\/ul>\n<h2 id=\"auftragsverarbeitungsvertrag-avv-en\" class=\"adsimple-122777980\">Data Processing Agreement (DPA)<\/h2>\n<p>In this section, we would like to explain what a Data Processing Agreement is and why it is needed. As the term \u201cData Processing Agreement\u201d is quite lengthy, we will often only use the acronym DPA here in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. By involving different companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called Data Processing Agreement (DPA). Most importantly for you to know is that any processing of your personal data takes place exclusively according to our instructions and must be regulated by the DPA.<\/p>\n<h3 class=\"adsimple-122777980\">Who are the processors?<\/h3>\n<p>As a company and website owner, we are responsible for any of your data that is processed by us. In addition to the controller, there may also be so-called processors involved. This includes any company or person who processes your personal data. More precisely and according to the GDPR\u2019s definition, this means: Any natural or legal person, authority, institution or other entity that processes your personal data is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.<\/p>\n<p>To make the terminology easier to comprehend, here is an overview of the GDPR\u2019s three roles:<\/p>\n<p><strong class=\"adsimple-122777980\">Data subject<\/strong> (you as a customer or interested party) \u2192 <strong class=\"adsimple-122777980\">Controller<\/strong>\u00a0(we as a company and contracting entity) \u2192 <strong class=\"adsimple-122777980\">Processors<\/strong> (service providers such as web hosts or cloud providers)<\/p>\n<h3 class=\"adsimple-122777980\">Contents of a Data Processing Agreement<\/h3>\n<p>As mentioned above, we have concluded a\u00a0DPA with our partners who act as processors. First and foremost, it states that the processor processes the data exclusively in accordance with the GDPR. The contract must be concluded in writing, although an electronic contract completion is also considered a \u201cwritten contract\u201d. Any processing of personal data only takes place after this contract is concluded. The contract must contain the following:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">indication to us as the controller<\/li>\n<li class=\"adsimple-122777980\">obligations and rights of the controller<\/li>\n<li class=\"adsimple-122777980\">categories of data subjects<\/li>\n<li class=\"adsimple-122777980\">type of personal data<\/li>\n<li class=\"adsimple-122777980\">type and purpose of data processing<\/li>\n<li class=\"adsimple-122777980\">subject and duration of data processing<\/li>\n<li class=\"adsimple-122777980\">location of data processing<\/li>\n<\/ul>\n<p>Furthermore, the contract contains all obligations of the processor. The most important obligations are:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">ensuring data security measures<\/li>\n<li class=\"adsimple-122777980\">taking possible technical and organisational measures to protect the rights of the data subject<\/li>\n<li class=\"adsimple-122777980\">maintaining a data processing record<\/li>\n<li class=\"adsimple-122777980\">cooperation with the data protection authority upon request<\/li>\n<li class=\"adsimple-122777980\">performing a risk analysis for any received personal data<\/li>\n<li class=\"adsimple-122777980\">subprocessors may only be appointed with the written consent of the controller<\/li>\n<\/ul>\n<p>You can see an example of what a\u00a0DPA looks like at <a class=\"adsimple-122777980\" href=\"https:\/\/gdpr.eu\/data-processing-agreement\/\">https:\/\/gdpr.eu\/data-processing-agreement\/<\/a>. This link shows a sample contract.<\/p>\n<h2 id=\"cookies-en\" class=\"adsimple-122777980\">Cookies<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Cookies Overview <\/strong><br \/>\n\ud83d\udc65 Affected parties: visitors to the website<br \/>\n\ud83e\udd1d Purpose: depending on the respective cookie. You can find out more details below or from the software manufacturer that sets the cookie.<br \/>\n\ud83d\udcd3 Processed data: depends on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.<br \/>\n\ud83d\udcc5 Storage duration: can vary from hours to years, depending on the respective cookie<br \/>\n\u2696\ufe0f Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What are cookies?<\/h3>\n<p>Our website uses HTTP-cookies to store user-specific data.<br \/>\nIn the following we explain what cookies are and why they are used, so that you can better understand the following privacy policy.<\/p>\n<p>Whenever you surf the Internet, you are using a browser. Common browsers are for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in your browser. These files are called cookies.<\/p>\n<p>It is important to note that cookies are very useful little helpers. Almost every website uses cookies. More precisely, these are HTTP cookies, as there are also other cookies for other uses. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed into the cookie-folder, which is the \u201cbrain\u201d of your browser. A cookie consists of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.<\/p>\n<p>Cookies store certain user data about you, such as language or personal page settings. When you re-open our website to visit again, your browser submits these \u201cuser-related\u201d information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in one single file.<\/p>\n<p>The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server. The browser then uses this again as soon as another page is requested.<\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2023\/01\/http-cookie-interaction-en.svg\" alt=\"HTTP cookie interaction between browser and web server\" width=\"100%\" \/><\/p>\n<p>There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other malware. Cookies also cannot access your PC\u2019s information.<\/p>\n<p>This is an example of how cookie-files can look:<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> _ga<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> GA1.2.1326744211.152122777980-9<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> Differentiation between website visitors<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after 2 years<\/p>\n<p>A browser should support these minimum sizes:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">At least 4096 bytes per cookie<\/li>\n<li class=\"adsimple-122777980\">At least 50 cookies per domain<\/li>\n<li class=\"adsimple-122777980\">At least 3000 cookies in total<\/li>\n<\/ul>\n<h3 class=\"adsimple-122777980\">Which types of cookies are there?<\/h3>\n<p>The exact cookies that we use, depend on the used services, which will be outlined in the following sections of this privacy policy. Firstly, we will briefly focus on the different types of HTTP-cookies.<\/p>\n<p>There are 4 different types of cookies:<\/p>\n<p><strong class=\"adsimple-122777980\"> Essential cookies<br \/>\n<\/strong> These cookies are necessary to ensure the basic functions of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. These cookies ensure the shopping cart does not get deleted, even if the user closes their browser window.<\/p>\n<p><strong class=\"adsimple-122777980\"> Purposive cookies<br \/>\n<\/strong> These cookies collect information about user behaviour and whether the user receives any error messages. Furthermore, these cookies record the website\u2019s loading time as well as its behaviour in different browsers.<\/p>\n<p><strong class=\"adsimple-122777980\"> Target-orientated cookies<br \/>\n<\/strong> These cookies ensure better user-friendliness. Thus, information such as previously entered locations, fonts sizes or data in forms stay stored.<\/p>\n<p><strong class=\"adsimple-122777980\"> Advertising cookies<br \/>\n<\/strong>These cookies are also known as targeting cookies. They serve the purpose of delivering customised advertisements to the user. This can be very practical, but also rather annoying.<\/p>\n<p>Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be stored in a cookie.<\/p>\n<p>If you want to learn more about cookies and do not mind technical documentation, we recommend <a class=\"adsimple-122777980\" href=\"https:\/\/tools.ietf.org\/html\/rfc6265\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/tools.ietf.org\/html\/rfc6265<\/a>, the Request for Comments of the Internet Engineering Task Force (IETF) called \u201cHTTP State Management Mechanism\u201d.<\/p>\n<h3 class=\"adsimple-122777980\">Purpose of processing via cookies<\/h3>\n<p>The purpose ultimately depends on the respective cookie. You can find out more details below or from the software manufacturer that sets the cookie.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are processed?<\/h3>\n<p>Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to tell which data is generally stored in cookies, but in the privacy policy below we will inform you on what data is processed or stored.<\/p>\n<h3 class=\"adsimple-122777980\">Storage period of cookies<\/h3>\n<p>The storage period depends on the respective cookie and is further specified below. Some cookies are erased after less than an hour, while others can remain on a computer for several years.<\/p>\n<p>You can also influence the storage duration yourself. You can manually erase all cookies at any time in your browser (also see \u201cRight of objection\u201d below). Furthermore, the latest instance cookies based on consent will be erased is after you withdraw your consent. The legality of storage will remain unaffected until then.<\/p>\n<h3 class=\"adsimple-122777980\">Right of objection \u2013 how can I erase cookies?<\/h3>\n<p>You can decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of erasing, deactivating or only partially accepting cookies. You can for example block third-party cookies but allow all other cookies.<\/p>\n<p>If you want to find out which cookies have been stored in your browser, or if you want to change or erase cookie settings, you can find this option in your browser settings:<\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Safari: Manage cookies and website data in Safari <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Internet Explorer: Delete and manage cookies <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/4027947\/microsoft-edge-delete-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n<p>If you generally do not want cookies, you can set up your browser in a way to notify you whenever a cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. This procedure varies depending on the browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search term \u201cdelete cookies Chrome\u201d or \u201cdeactivate cookies Chrome\u201d into Google.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>The so-called \u201ccookie directive\u201d has existed since 2009. It states that the storage of cookies requires your <strong class=\"adsimple-122777980\">consent<\/strong> (Article 6 Paragraph 1 lit. a GDPR). Within countries of the EU, however, the reactions to these guidelines still vary greatly. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DSA) since May 2024.<\/p>\n<p>For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to offer our visitors a pleasant user experience on our website. For this, certain cookies often are absolutely necessary.<\/p>\n<p>This is exclusively done with your consent, unless absolutely necessary cookies are used. The legal basis for this is Article 6 (1) (a) of the GDPR.<\/p>\n<p>In the following sections you will find more detail on the use of cookies, provided the used software does use cookies.<\/p>\n<h2 id=\"webhosting-einleitung-en\" class=\"adsimple-122777980\">Web hosting<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Web hosting Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: visitors to the website<br \/>\n\ud83d\udcd3 Purpose: professional hosting of the website and security of operations<br \/>\n\ud83e\udd1d Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or at the respective web hosting provider.<br \/>\n\ud83d\udcc5 Storage period: dependent on the respective provider, but usually 2 weeks<br \/>\n\u2696\ufe0f Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is web hosting?<\/h3>\n<p>Every time you visit a website nowadays, certain information \u2013 including personal data \u2013 is automatically created and stored, including on this website. This data should be processed as sparingly as possible, and only with good reason. By website, we mean the entirety of all websites on your domain, i.e. everything from the homepage to the very last subpage (like this one here). By domain we mean example.uk or examplepage.com.<\/p>\n<p>When you want to view a website on a screen, you use a program called a web browser. You probably know the names of some web browsers: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.<\/p>\n<p>The web browser has to connect to another computer which stores the website\u2019s code: the web server. Operating a web server is complicated and time-consuming, which is why this is usually done by professional providers. They offer web hosting and thus ensure the reliable and flawless storage of website data.<\/p>\n<p>Whenever the browser on your computer establishes a connection (desktop, laptop, smartphone) and whenever data is being transferred to and from the web server, personal data may be processed. After all, your computer stores data, and the web server also has to retain the data for a period of time in order to ensure it can operate properly.<\/p>\n<p>Illustration:<\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2022\/07\/browser-webserver-en.svg\" alt=\"Browser and Webserver\" width=\"100%\" \/><\/p>\n<h3 class=\"adsimple-122777980\">Why do we process personal data?<\/h3>\n<p>The purposes of data processing are:<\/p>\n<ol>\n<li class=\"adsimple-122777980\">Professional hosting of the website and operational security<\/li>\n<li class=\"adsimple-122777980\">To maintain the operational as well as IT security<\/li>\n<li class=\"adsimple-122777980\">Anonymous evaluation of access patterns to improve our offer, and if necessary, for prosecution or the pursuit of claims.li&gt;<\/li>\n<\/ol>\n<h3 class=\"adsimple-122777980\">Which data are processed?<\/h3>\n<p>Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">the full address (URL) of the accessed website (e. g. https:\/\/www.examplepage.uk\/examplesubpage.html?tid=122777980)<\/li>\n<li class=\"adsimple-122777980\">browser and browser version (e.g. Chrome 87)<\/li>\n<li class=\"adsimple-122777980\">the operating system used (e.g. Windows 10)<\/li>\n<li class=\"adsimple-122777980\">the address (URL) of the previously visited page (referrer URL) (e. g. https:\/\/www.examplepage.uk\/icamefromhere.html\/)<\/li>\n<li class=\"adsimple-122777980\">the host name and the IP address of the device from the website is being accessed from (e.g. COMPUTERNAME and 194.23.43.121)<\/li>\n<li class=\"adsimple-122777980\">date and time<\/li>\n<li class=\"adsimple-122777980\">in so-called web server log files<\/li>\n<\/ul>\n<h3 class=\"adsimple-122777980\">How long is the data stored?<\/h3>\n<p>Generally, the data mentioned above are stored for two weeks and are then automatically deleted. We do not pass these data on to others, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of illegal conduct.<\/p>\n<p><strong class=\"adsimple-122777980\">In short:<\/strong> Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>The lawfulness of processing personal data in the context of web hosting is justified in Art. 6 para. 1 lit. f GDPR (safeguarding of legitimate interests), as the use of professional hosting with a provider is necessary to present the company in a safe and user-friendly manner on the internet, as well as to have the ability to track any attacks and claims, if necessary.<\/p>\n<h2 id=\"webhosting-provider-extern-en\" class=\"adsimple-122777980\">Webhosting Other<\/h2>\n<p>Contact data for our Webhosting:<\/p>\n<p>Ulses GmbH<br \/>\nInnsbrucker Str. 40<br \/>\n6632 Ehrwald<br \/>\n\u00d6sterreich<br \/>\n+43 5673 4232<br \/>\noffice@tiroldesign.at<\/p>\n<p>You can learn more about the data processing at this provider in their <a class=\"adsimple-122777980\" href=\"https:\/\/www.tiroldesign.at\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\n<h2 id=\"website-baukastensysteme-einleitung-en\" class=\"adsimple-122777980\">Website Builders Introduction<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Website Builders Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: service optimisation<br \/>\n\ud83d\udcd3 Data processed: The data that is being processed includes but is not limited to technical usage information, browser activity, clickstream activity, session heat maps, contact details, IP addresses or geographic locations. You can find more details in the Privacy Policy below as well as in the providers\u2019 Privacy Policies.<br \/>\n\ud83d\udcc5 Storage duration: depends on the provider<br \/>\n\u2696\ufe0f Legal bases: Art. 6 (1) lit. f GDPR (legitimate interests), Art. 6 (1) lit. a GDPR (consent)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What are website builders?<\/h3>\n<p>We use a modular website builder for our website. This is a special form of Content Management System (CMS). Website builders enable website operators to create websites very easily and without any programming knowledge. In many cases, web hosts also offer website builders. Your personal data may be collected, stored and processed if a website builder is being used. In this Privacy Policy, you will find general information about data that is processed by such modular website builder systems. You can find more information in the respective provider\u2019s Privacy Policy.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use website builders for our website?<\/h3>\n<p>The greatest advantage of modular website builders is their ease of use. We want to offer you a clear, simple and nicely designed website that we can easily operate and maintain by ourselves \u2013 without needing any external support. Nowadays website builders offer many helpful functions that we can use even without having any programming knowledge. This enables us to design our website according to our wishes and therefore, to give you an informative and pleasant experience on our website.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are stored by website builders?<\/h3>\n<p>First of all, the exact data that is stored depends on the website builder that is being used. Each provider processes and collects different data from website visitors. However, technical usage information such as users\u2019 operating system, browser, screen resolution, language and keyboard settings, hosting provider as well as the date of the website visit are usually collected. Moreover, tracking data (e. g. browser activity, clickstream activities, session heat maps, etc.) may also be processed. The same goes for personal data, since data such as contact information e. g. email address, telephone number (if you have provided it), IP address and geographic location data may also be processed and stored. In the respective provider\u2019s Privacy Policy you can find out exactly which of your data is getting stored.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are the data stored?<\/h3>\n<p>Provided that we have any further information on this, we will inform you below about the duration of the data processing associated with the website builder we use. You can find detailed information on this in the provider\u2019s Privacy Policy. Generally, we only process personal data for as long as is absolutely necessary to provide our services and products. The provider may store your data according to their own specifications, over which we have no influence.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>You always retain the right to information, rectification and erasure of your personal data. If you have any questions, you can also contact the responsible parties at the respective website builder system at any time. You can find the corresponding contact details either in our Privacy Policy or on the website of the respective provider.<\/p>\n<p>What is more, in your browser you can clear, disable or manage cookies that providers use for their functions. Depending on the browser you use, this can be done in different ways. Please note, that this may lead to not all functions working as usual anymore.<\/p>\n<h3 class=\"adsimple-122777980\">Legal Bases<\/h3>\n<p>We have a legitimate interest in using a website builder system to optimise our online service and present it in an efficient and user-friendly way. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use the website builder system if you have consented to it.<\/p>\n<p>If the processing of data is not absolutely necessary for the operation of the website, your data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis for this is Article 6 (1) (a) GDPR.<\/p>\n<p>With this Privacy Policy, we have made you more familiar with the most important general information on data processing. If you want to find out more about this, you will find further information \u2013 if available \u2013 in the following section or in the Privacy Policy of the provider.<\/p>\n<h2 id=\"wordpress-com-datenschutzerklaerung-en\" class=\"adsimple-122777980\">WordPress.com Privacy Policy<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> WordPress.com Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: service optimisation<br \/>\n\ud83d\udcd3 Processed data: data such as technical usage information like browser activity, clickstream activities, session heat maps and contact details, IP addresses or geographic locations. You can find more details on this in the Privacy Policy below.<br \/>\n\ud83d\udcc5 Storage period: It depends primarily on the type of stored data and the specific settings.<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is WordPress?<\/h3>\n<p>We use the well-known Content Management System WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.<\/p>\n<p>Founded in 2003, the company quickly became one of the most renowned Content Management Systems (CMS) worldwide. A CMS is software that helps us design our website and present content in an organized manner. Content can include text, audio, and video.<\/p>\n<p>By using WordPress, personal data may be collected, stored, and processed. Typically, technical data such as operating system, browser, screen resolution, or hosting provider is stored. However, personal data such as IP address, geographical data, or contact information may also be processed.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use WordPress on our website?<\/h3>\n<p>We have many strengths, but real programming is not exactly our core competence.<\/p>\n<p>Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website builder or Content Management System like WordPress, that\u2019s exactly possible. With WordPress, we don\u2019t have to be programming experts to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily without technical expertise. If technical problems arise or we have special requests for our website, we still have our experts who feel at home in HTML, PHP, CSS, and the like.<\/p>\n<p>Due to the easy usability and comprehensive features of WordPress, we can design our web presence according to our wishes and provide you with good user-friendliness.<\/p>\n<h3 class=\"adsimple-122777980\">What data does WordPress process?<\/h3>\n<p>Non-personal data includes technical usage information such as browser activity, clickstream activities, session heatmaps, and data about your computer, operating system, browser, screen resolution, language and keyboard settings, internet provider, and the date of the page visit.<\/p>\n<p>Personal data is also collected. Primarily, this includes contact details (email address or phone number if you provide them), IP address, or your geographical location.<\/p>\n<p>WordPress may also use cookies to collect data. These often include data about your behavior on our website. For example, it can be recorded which subpages you particularly like to view, how long you stay on individual pages, when you leave a page again (bounce rate), or which preferences (e.g., language selection) you have made. Based on this data, WordPress can better tailor its own marketing measures to your interests and user behavior. The next time you visit our website, WordPress will display our website according to the settings you made beforehand.<\/p>\n<p>WordPress can also use technologies such as pixel tags (web beacons) to clearly identify you as a user and possibly offer interest-based advertising.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are the data stored?<\/h3>\n<p>The storage duration of the data depends on various factors. It mainly depends on the type of data stored and the specific settings of the website. In general, data is deleted by WordPress when it is no longer needed for its own purposes. There are exceptions, especially if legal obligations prescribe a longer retention of data. Web server logs containing your IP address and technical data are deleted by WordPress or Automattic after 30 days. During this time, Automattic uses the data to analyze traffic on its own websites (for example, all WordPress sites) and to address possible issues. Deleted content on WordPress websites is also kept in the trash for 30 days to enable recovery; afterward, they can remain in backups and caches until deleted. The data is stored on American servers by Automattic.<\/p>\n<h3 class=\"adsimple-122777980\">How can I delete my data or prevent data storage?<\/h3>\n<p>You have the right and the opportunity to access your personal data at any time and to object to its use and processing. You can also submit a complaint to a state supervisory authority at any time.<\/p>\n<p>In your browser, you also have the option to individually manage, delete, or deactivate cookies. Please note, however, that deactivated or deleted cookies may have possible negative effects on the functions of our WordPress site. Depending on which browser you use, managing cookies works slightly differently. You can find the respective links to the instructions of the most well-known browsers under the \u201cCookies\u201d section.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you have given your consent for WordPress to be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by WordPress.<\/p>\n<p>From our side, there is also a legitimate interest in using WordPress to optimize our online service and present it beautifully for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use WordPress to the extent that you have given your consent.<\/p>\n<p>WordPress or Automattic also processes data from you in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, regulating the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.<\/p>\n<p>In addition, Automattic uses so-called Standard Contractual Clauses (Art. 46 para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are model templates provided by the European Commission and are intended to ensure that your data complies with European data protection standards, even when transmitted and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and through the Standard Contractual Clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the European Commission. You can find the decision and the corresponding Standard Contractual Clauses, among other places, here: <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"follow noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a>.<\/p>\n<p>More details about the privacy policy and what data is processed in what way by WordPress can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/automattic.com\/privacy\/?tid=122777980\" target=\"_blank\" rel=\"follow noopener\">https:\/\/automattic.com\/privacy\/<\/a>.<\/p>\n<h2 id=\"auftragsverarbeitungsvertrag-avv-wordpress-com-en\" class=\"adsimple-122777980\">Data Processing Agreement (DPA) WordPress.com<\/h2>\n<p>In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have entered into a Data Processing Agreement (DPA) with WordPress.com. What exactly a DPA is and especially what must be included in a DPA, you can read in our general section \u201cData Processing Agreement (DPA)\u201d.<\/p>\n<p>This contract is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the Data Processing Agreement (DPA) under <a class=\"adsimple-122777980\" href=\"https:\/\/wordpress.com\/support\/data-processing-agreements\/\" target=\"_blank\" rel=\"follow noopener\">https:\/\/wordpress.com\/support\/data-processing-agreements\/<\/a>.<\/p>\n<h2 id=\"web-analytics-einleitung-en\" class=\"adsimple-122777980\">Web Analytics<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Web Analytics Privacy Policy Overview <\/strong><br \/>\n\ud83d\udc65 Affected parties: visitors to the website<br \/>\n\ud83e\udd1d Purpose: Evaluation of visitor information to optimise the website.<br \/>\n\ud83d\udcd3 Processed data: Access statistics that contain data such as access location, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this from the respective web analytics tool directly.<br \/>\n\ud83d\udcc5 Storage period: depending on the respective web analytics tool used<br \/>\n\u2696\ufe0f Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is Web Analytics?<\/h3>\n<p>We use software on our website, which is known as web analytics, in order to evaluate website visitor behaviour. Thus, data is collected, which the analytic tool provider (also called tracking tool) stores, manages and processes. Analyses of user behaviour on our website are created with this data, which we as the website operator receive. Most tools also offer various testing options. These enable us, to for example test which offers or content our visitors prefer. For this, we may show you two different offers for a limited period of time. After the test (a so-called A\/B test) we know which product or content our website visitors find more interesting. For such testing as well as for various other analyses, user profiles are created and the respective data is stored in cookies.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we run Web Analytics?<\/h3>\n<p>We have a clear goal in mind when it comes to our website: we want to offer our industry\u2019s best website on the market. Therefore, we want to give you both, the best and most interesting offer as well as comfort when you visit our website. With web analysis tools, we can observe the behaviour of our website visitors, and then improve our website accordingly for you and for us. For example, we can see the average age of our visitors, where they come from, the times our website gets visited the most, and which content or products are particularly popular. All this information helps us to optimise our website and adapt it to your needs, interests and wishes.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are processed?<\/h3>\n<p>The exact data that is stored depends on the analysis tools that are being used. But generally, data such as the content you view on our website are stored, as well as e. g. which buttons or links you click, when you open a page, which browser you use, which device (PC, tablet, smartphone, etc.) you visit the website with, or which computer system you use. If you have agreed that location data may also be collected, this data may also be processed by the provider of the web analysis tool.<\/p>\n<p>Moreover, your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in a pseudonymised form (i.e. in an unrecognisable and abbreviated form). No directly linkable data such as your name, age, address or email address are stored for testing purposes, web analyses and web optimisations. If this data is collected, it is retained in a pseudonymised form. Therefore, it cannot be used to identify you as a person.<\/p>\n<p>The following example shows Google Analytics\u2019 functionality as an example for client-based web tracking with JavaScript code.<\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2023\/01\/google-analytics-dataflow-en.svg\" alt=\"Schematic data flow in Google Analytics\" width=\"100%\" \/><\/p>\n<p>The storage period of the respective data always depends on the provider. Some cookies only retain data for a few minutes or until you leave the website, while other cookies can store data for several years.<\/p>\n<h3 class=\"adsimple-122777980\"><span class=\"adsimple-122777980\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Wo und wie lange werden Daten gespeichert?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Duration of data processing<\/span><\/h3>\n<p>If we have any further information on the duration of data processing, you will find it below. We generally only process personal data for as long as is absolutely necessary to provide products and services. The storage period may be extended if it is required by law, such as for accounting purposes for example for accounting.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>You also have the option and the right to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data processing by cookies by managing, deactivating or erasing cookies in your browser.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>The use of Web Analytics requires your consent, which we obtained with our cookie popup. According to <strong class=\"adsimple-122777980\">Art. 6 para. 1 lit. a of the GDPR (consent)<\/strong>, this consent represents the legal basis for the processing of personal data, such as by collection through Web Analytics tools.<\/p>\n<p>In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors, which enables us to technically and economically improve our offer. With Web Analytics, we can recognise website errors, identify attacks and improve profitability. The legal basis for this is <strong class=\"adsimple-122777980\">Art. 6 para. 1 lit. f of the GDPR (legitimate interests)<\/strong>. Nevertheless, we only use these tools if you have given your consent.<\/p>\n<p>Since Web Analytics tools use cookies, we recommend you to read our privacy policy on cookies. If you want to find out which of your data are stored and processed, you should read the privacy policies of the respective tools.<\/p>\n<p>If available, information on special Web Analytics tools can be found in the following sections.<\/p>\n<h2 id=\"jetpack-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Jetpack Privacy Policy<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Jetpack Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: visitors to the website<br \/>\n\ud83e\udd1d Purpose: Evaluation of visitor information to optimise the website.<br \/>\n\ud83d\udcd3 Processed data: Access statistics that contain data such as the access location , device data, access duration and time, navigation behaviour, click behaviour and IP addresses.<br \/>\n\ud83d\udcc5 Storage period: until the data is no longer required for the services<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is Jetpack?<\/h3>\n<p>We use the WordPress plug-in Jetpack on our website. Jetpack is a software that provides us with an array of services such as web analyses. Jetpack is operated by Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA). The integrated tracking tool also collects, stores and processes your personal data. In this privacy policy, we will show you exactly which data are involved, why we use Jetpack and how you can prevent this data storage.<\/p>\n<p>Jetpack is a plug-in for WordPress websites and has many different functions and modules. All these tools help us not only to design our website more beautifully, but also to make it safer and to welcome more visitors. Jetpack for example allows to display related posts and to share content. On top of that it can also improve our website\u2019s loading speed. All functions are hosted and provided by WordPress.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use Jetpack?<\/h3>\n<p>It is crucial for us that you feel comfortable on our website and find what you are looking for. We can only be successful if you are satisfied with our services. And for us to know how and where we can improve our website, we need information. With Jetpack we can for example see how often and for how long you are on a single site or which buttons you tend to click. With the help of this information, we can improve our website and adapt it to your wishes and preferences.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are stored by Jetpack?<\/h3>\n<p>Your personal data will be identified, stored and processed, which is done especially through the built-in tracking tool WordPress.com-statistics. In order for Jetpack to work, Jetpack will set a cookie in your browser when you open a website with built-in components of the tool. The collected data will be synchronised with Automattic and stored there.<\/p>\n<p>In addition to your IP address (which is anonymised before storage), the retained data includes data on your user behaviour, which is for example your browser type, unique device identifier, preferred language, the date and time of page entry, your operating system and information about your mobile network. Jetpack uses this information to improve its own services and offers and to get better insights on the use of its services. The following data may also be synchronised and stored:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">For Google Ads customers, email address and physical address of the account will be synchronised<\/li>\n<li class=\"adsimple-122777980\">Successful and unsuccessful login attempts. Your IP address and the user agent will also be stored for this purpose<\/li>\n<li class=\"adsimple-122777980\">User IDs, usernames, email addresses, roles, and skills of the registered users. However, no passwords will be retained<\/li>\n<li class=\"adsimple-122777980\">The user ID of users who make changes to the website<\/li>\n<li class=\"adsimple-122777980\">Twitter username, if it has been configured with Jetpack<\/li>\n<\/ul>\n<p>Jetpack also uses cookies to store data. In the following we will show you a few exemplary cookies that Jetpack may use:<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> eucookielaw<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> 1613651061376122777980-6<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> Stores the status of the user\u2019s consent to the use of cookies.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after 180 days<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> tk_ai<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> 0<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> This cookie stores a randomly generated anonymous ID. It is only used within the admin area to keep track of general analyses.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after end of the session<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> tk_tc<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> E3%2BgJ1Pw6iYKk%2Fvj122777980-3<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> This is a so-called referral cookie. With it, the connection between WooCommerce and a website with a Jetpack plugin is analysed.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after end of the session<\/p>\n<p><strong class=\"adsimple-122777980\">Note:<\/strong> Jetpack uses many different cookies. Which cookies are actually used depends on what Jetpack functions are used and on what your actions are on the websites that have an integrated Jetpack plug-in. At <a class=\"adsimple-122777980\" href=\"https:\/\/jetpack.com\/support\/cookies\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/jetpack.com\/support\/cookies\/<\/a> you will see a list of possible cookies used by Jetpack.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are the data stored?<\/h3>\n<p>Automattic retains the collected data until it is no longer used for its own services. Beyond this period, your data will only stay stored if the company is obliged to keep it for legal reasons. Certain data are deleted after about 30 days. These include web server logs such as your IP address, browser type and operating system. The data are stored on the company\u2019s American servers.<\/p>\n<h3 class=\"adsimple-122777980\">How can I erase my data or prevent data retention?<\/h3>\n<p>As mentioned above, Jetpack uses cookies to retain data. If you do not want Jetpack to collect your data in the future, you can request an \u201cOpt-Out\u201d cookie at <a class=\"adsimple-122777980\" href=\"https:\/\/www.quantcast.com\/opt-out\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.quantcast.com\/opt-out\/<\/a>. Quantcast will then place this cookie and none of your visitor data will be stored. This will be the case until you delete this cookie again.<\/p>\n<p>Alternatively, you can easily manage, deactivate or delete cookies yourself in your browser if you want to. Cookie management works a little differently depending on the browser type you are using. In the following, you will find instructions to do this in the most common browsers.<\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Safari: Manage cookies and website data in Safari <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Internet Explorer: Delete and manage cookies <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/4027947\/microsoft-edge-delete-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>The use of Jetpack requires your consent, which we obtained via our cookie popup. According to <strong class=\"adsimple-122777980\"> Art. 6 para. 1 lit. a GDPR (consent) <\/strong>, this consent represents the legal basis for the personal data processing, such as when it is collected by web analytics tools.<\/p>\n<p>In addition to consent, we have legitimate interest in analysing the behaviour of website visitors and thus technically and economically improving our offer. With the help of Jetpack we can recognise website errors, identify attacks and improve profitability. The legal basis for this is <strong class=\"adsimple-122777980\"> Art. 6 para. 1 lit.f GDPR (legitimate interests)<\/strong>. Nevertheless, we only use Jetpack if you have given your consent.<\/p>\n<p>Automattic processes data from you, among other things, in the USA. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.<\/p>\n<p>Additionally, Automattic uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Automattic commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: <a class=\"adsimple-122777980\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847\" target=\"_blank\" rel=\"follow noopener\">https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847<\/a>.<\/p>\n<p>If you want to find out more about the privacy guidelines and data processing by Jetpack or Automattic, we recommend you to read the privacy policy at <a class=\"adsimple-122777980\" href=\"https:\/\/automattic.com\/privacy\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/privacy\/<\/a>, the cookie guidelines at <a class=\"adsimple-122777980\" href=\"https:\/\/automattic.com\/cookies\/\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/cookies\/<\/a> and also the information page at <a class=\"adsimple-122777980\" href=\"https:\/\/jetpack.com\/support\/what-data-does-jetpack-sync\/\" target=\"_blank\" rel=\"noopener\">https:\/\/jetpack.com\/support\/what-data-does-jetpack-sync\/<\/a>. We hope we could provide you with a good overview on Jetpack\u2019s data processing.<\/p>\n<h2 id=\"social-media-einleitung-en\" class=\"adsimple-122777980\">Social Media<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Social Media Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: Service presentation and optimisation, staying in contact with visitors, interested parties, etc. as well as advertising<br \/>\n\ud83d\udcd3 Processed data: data such as telephone numbers, email addresses, contact data, data on user behaviour, information about your device and your IP address.<br \/>\nYou can find more details on this directly at the respective social media tool used.<br \/>\n\ud83d\udcc5 Storage period: depending on the social media platforms used<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is Social Media?<\/h3>\n<p>In addition to our website, we are also active on various social media platforms. For us to be able to target interested users via social networks, user data may be processed. Additionally, elements of social media platforms may be embedded directly in our website. This is e.g. the case if you click a so-called social button on our website and are forwarded directly to our social media presence. So-called social media are websites and apps on which registered members can produce and exchange content with other members, be it openly or in certain groups and networks.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use Social Media?<\/h3>\n<p>For years, social media platforms have been the place where people communicate and get into contact online. With our social media presence, we can familiarise interested people better with our products and services. The social media elements integrated on our website help you switch to our social media content quickly and hassle free.<\/p>\n<p>The data that is retained and processed when you use a social media channel is primarily used to conduct web analyses. The aim of these analyses is to be able to develop more precise and personal marketing and advertising strategies. The evaluated data on your behaviour on any social media platform can help to draw appropriate conclusions about your interests. Moreover, so-called user profiles can be created. Thus, the platforms may also to present you with customised advertisements. For this, cookies are usually placed in your browser, which store data on your user behaviour.<\/p>\n<p>We generally assume that we will continue to be responsible under Data Protection Law, even when using the services of a social media platform. However, the European Court of Justice has ruled that, within the meaning of Art. 26 GDPR, in certain cases the operator of the social media platform can be jointly responsible with us. Should this be the case, we will point it out separately and work on the basis of a related agreement. You will then find the essence of the agreement for the concerned platform below.<\/p>\n<p>Please note that when you use social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights regarding your personal data.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are processed?<\/h3>\n<p>Exactly which data are stored and processed depends on the respective provider of the social media platform. But usually it is data such as telephone numbers, email addresses, data you enter in contact forms, user data such as which buttons you click, what you like or who you follow, when you visited which pages, as well as information about your device and IP address. Most of this data is stored in cookies. Should you have a profile on the social media channel you are visiting and are logged in, data may be linked to your profile.<\/p>\n<p>All data that are collected via social media platforms are also stored on the providers\u2019 servers. This means that only the providers have access to the data and can provide you with appropriate information or make changes for you.<\/p>\n<p>If you want to know exactly which data is stored and processed by social media providers and how you can object to the data processing, we recommend you to carefully read the privacy policy of the respective company. We also recommend you to contact the provider directly if you have any questions about data storage and data processing or if you want to assert any corresponding rights.<\/p>\n<h3 class=\"adsimple-122777980\"><span class=\"adsimple-122777980\" data-sheets-value=\"{&amp; quot; 1 &amp; quot;: 2, &amp; quot; 2 &amp; quot;: &amp; quot; Where and for how long is data stored? &amp; quot;}\" data-sheets-userformat=\"{&amp; quot; 2 &amp; quot; ;: 769, &amp; quot; 3 &amp; quot;: {&amp; quot; 1 &amp; quot;: 0}, &amp; quot; 11 &amp; quot;: 4, &amp; quot; 12 &amp; quot;: 0} \"> Duration of data processing <\/span><\/h3>\n<p>Provided we have any further information on this, we will inform you about the duration of the data processing below. The social media platform Facebook example stores data until they are no longer needed for the company\u2019s own purposes. However, customer data that is synchronised with your own user data is erased within two days. Generally, we only process personal data for as long as is absolutely necessary for the provision of our services and products. This storage period can also be exceeded however, if it is required by law, such as e.g. in the case of accounting.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>You also retain the right and the option to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This can be done either via our cookie management tool or via other opt-out functions. You can e.g. also prevent data collection via cookies by managing, deactivating or erasing cookies in your browser.<\/p>\n<p>Since cookies may be used with social media tools, we also recommend you to read our privacy policy on cookies. If you want to find out which of your data is stored and processed, we advise you to read the privacy policies of the respective tools.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you have consented to the processing and storage of your data by integrated social media elements, this consent serves as the legal basis for data processing <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. a GDPR)<\/strong>. Generally, provided you have given your consent, your data will also be stored and processed on the basis of our legitimate interest <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. f GDPR) <\/strong> in maintaining fast and good communication with you and other customers and business partners. Nevertheless, we only use the tools if you have consented. Most social media platforms also set cookies on your browser to store data. We therefore recommend you to read our privacy policy on cookies carefully and to take a look at the privacy policy or cookie policy of the respective service provider.<\/p>\n<p>in the following section you can find information on special social media platforms \u2013 provided this information is available.<\/p>\n<h2 id=\"facebook-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Facebook Privacy Policy<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Facebook Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: service optimisation<br \/>\n\ud83d\udcd3 Processed data: data such as customer data, data on user behaviour, device information and IP address.<br \/>\nYou can find more details in the Privacy Policy below.<br \/>\n\ud83d\udcc5 Storage period: until the data no longer serves Facebook\u2019s purposes<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What are Facebook tools?<\/h3>\n<p>We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the aid of this tool we can provide the best possible offers to you and anyone interested in our products and services.<\/p>\n<p>If your data is collected and forwarded via our embedded Facebook elements or via our Facebook page (fanpage), both we and Facebook Ireland Ltd. are responsible for this. However, should any further processing occur, then Facebook is solely responsible for this data. Our joint commitments were also set out in a publicly available agreement at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"follow noopener\"> https:\/\/www.facebook. com \/ legal \/ controller_addendum <\/a>. It e.g. states that we must clearly inform you about the use of Facebook tools on our website. We are also responsible for ensuring that the tools are securely integrated into our website and are in accordance with the applicable privacy laws. Facebook, on the other hand, is e.g. responsible for the data security of Facebook\u2019s products. If you have any questions about Facebook\u2019s data collection and processing, you can contact the company directly. Should you direct the question to us, we are obliged to forward it to Facebook.<\/p>\n<p>In the following we will give you an overview on the different Facebook tools, as well as on what data is sent to Facebook and how you can erase this data.<\/p>\n<p>Along with many other products, Facebook also offers so called \u201cFacebook Business Tools\u201d. This is Facebook\u2019s official name for its tools, but it is not very common. Therefore, we decided to merely call them \u201cFacebook tools\u201d. They include the following:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">Facebook-Pixel<\/li>\n<li class=\"adsimple-122777980\">Social Plugins (e.g. the \u201cLike\u201d or \u201cShare\u201c button)<\/li>\n<li class=\"adsimple-122777980\">Facebook Login<\/li>\n<li class=\"adsimple-122777980\">Account Kit<\/li>\n<li class=\"adsimple-122777980\">APIs (application programming interface)<\/li>\n<li class=\"adsimple-122777980\">SDKs (Softwart developmept kits)<\/li>\n<li class=\"adsimple-122777980\">Plattform-integrations<\/li>\n<li class=\"adsimple-122777980\">Plugins<\/li>\n<li class=\"adsimple-122777980\">Codes<\/li>\n<li class=\"adsimple-122777980\">Specifications<\/li>\n<li class=\"adsimple-122777980\">Documentations<\/li>\n<li class=\"adsimple-122777980\">Technologies and Services<\/li>\n<\/ul>\n<p>With these tools Facebook can extend its services and is able to receive information on user activities outside of Facebook.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use Facebook tools on our website?<\/h3>\n<p>We only want to show our services and products to people who are genuinely interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, to be able to show suitable adverts to users, Facebook requires additional information on people\u2019s needs and wishes. Therefore, information on the user behaviour (and contact details) on our website, are provided to Facebook. Consequently, Facebook can collect better user data and is able to display suitable adverts for our products or services. Thanks to the tools it is possible to create targeted, customised ad campaigns of Facebook.<\/p>\n<p>Facebook calls data about your behaviour on our website \u201cevent data\u201d and uses them for analytics services. That way, Facebook can create \u201ccampaign reports\u201d about our ad campaigns\u2019 effectiveness on our behalf. Moreover, by analyses we can get a better insight in how you use our services, our website or our products. Therefore, some of these tools help us optimise your user experience on our website. With the social plugins for instance, you can share our site\u2019s contents directly on Facebook.<\/p>\n<h3 class=\"adsimple-122777980\">What data is stored by Facebook tools?<\/h3>\n<p>With the use of Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be transmitted.<\/p>\n<p>Facebook uses this information to match the data with the data it has on you (if you are a Facebook member). However, before the customer data is transferred to Facebook, a so called \u201cHashing\u201d takes place. This means, that a data record of any size is transformed into a string of characters, which also has the purpose of encrypting data.<\/p>\n<p>Moreover, not only contact data, but also \u201cevent data\u201c is transferred. These data are the information we receive about you on our website. To give an example, it allows us to see what subpages you visit or what products you buy from us. Facebook does not disclose the obtained information to third parties (such as advertisers), unless the company has an explicit permission or is legally obliged to do so. Also, \u201cevent data\u201c can be linked to contact information, which helps Facebook to offer improved, customised adverts. Finally, after the previously mentioned matching process, Facebook deletes the contact data.<\/p>\n<p>To deliver optimised advertisements, Facebook only uses event data, if they have been combined with other data (that have been collected by Facebook in other ways). Facebook also uses event data for the purposes of security, protection, development and research. Many of these data are transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or information in browsers. Depending on the tools used, and on whether you are a Facebook member, a different number of cookies are placed in your browser. In the descriptions of the individual Facebook tools we will go into more detail on Facebook cookies. You can also find general information about the use of Facebook cookies at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/policies\/cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policies\/cookies<\/a>.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are the data stored?<\/h3>\n<p>Facebook fundamentally stores data, until they are no longer of use for their own services and products. Facebook has servers for storing their data all around the world. However, customer data is cleared within 48 hours after they have been matched with their own user data.<\/p>\n<h3 class=\"adsimple-122777980\">How can I erase my data or prevent data retention?<\/h3>\n<p>In accordance with the General Data Protection Regulation (GDPR) you have the right of information, rectification, transfer and deletion of your data.<\/p>\n<p>The collected data is only fully deleted, when you delete your entire Facebook account. Deleting your Facebook account works as follows:<\/p>\n<p>1) Click on settings in the top right side in Facebook.<\/p>\n<p>2) Then, click \u201cYour Facebook information\u201c in the left column.<\/p>\n<p>3) Now click on \u201cDeactivation and deletion\u201d.<\/p>\n<p>4) Choose \u201cPermanently delete account\u201c and then click on \u201cContinue to account deletion\u201c.<\/p>\n<p>5) Enter your password, click on \u201ccontinue\u201c and then on \u201cDelete account\u201c.<\/p>\n<p>The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins), among others. You can deactivate, clear or manage both all and individual cookies in your browser. How this can be done differs depending on the browser you use. The following instructions show, how to manage cookies in your browser:<\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Safari: Manage cookies and website data in Safari <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Internet Explorer: Delete and manage cookies <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/4027947\/microsoft-edge-delete-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n<p>If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission or deletion of every single cookie.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. a GDPR)<\/strong>. Generally, your data is also stored and processed on the basis of our legitimate interest <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. f GDPR)<\/strong> to maintain fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend you to read our privacy policy about cookies carefully and to take a look at the privacy policy or Facebook\u2019s cookie policy.<\/p>\n<p>Facebook processes data from you, among other things, in the USA. Facebook respectively Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.<\/p>\n<p>Additionally, Facebook uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: <a class=\"adsimple-122777980\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847\" target=\"_blank\" rel=\"follow noopener\">https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847<\/a>.<\/p>\n<p>The Facebook Data Processing Term, which references the Standard Contractual Clauses, can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"follow noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>.<\/p>\n<p>We hope we could give you an understanding of the most important information about the use of Facebook tools and data processing. If you want to find out more on how Facebook use your data, we recommend reading the data policies at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/about\/privacy\/update\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy\/update<\/a>.<\/p>\n<h2 id=\"facebook-login-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Facebook Login Privacy Policy<\/h2>\n<p>We integrated the convenient Facebook Login to our website. With it, you can easily log into our site with your Facebook account, without having to create a new user account. If you decide to register via the Facebook Login, you will be redirected to the social media network Facebook. There, you can log in with your Facebook user data. By using this method to log in, data on you and your user behaviour is stored and transmitted to Facebook.<\/p>\n<p>To save the data, Facebook uses various cookies. In the following we will show you the most significant cookies that are placed in your browser or that already exist when you log into our site via the Facebook Login:<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> fr<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> 0jieyh4c2GnlufEJ9..Bde09j\u20261.0.Bde09j<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> This cookie is used to make the social plugin function optimally on our website.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after 3 months<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> datr<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> 4Jh7XUA2122777980SEmPsSfzCOO4JFFl<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong> Facebook sets the \u201cdatr\u201d cookie, when a web browser accesses facebook.com. The cookie helps to identify login activities and protect users.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after 2 years<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> _js_datr<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> deleted<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong> Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after the end of the session<\/p>\n<p><strong class=\"adsimple-122777980\">Note:<\/strong> The cookies we stated are only a small range of the cookies which are available to Facebook. Other cookies include for example _ fbp, sb or wd. It is not possible to disclose an exhaustive list, since Facebook have a multitude of cookies at their disposal which they use in variation.<\/p>\n<p>On the one hand, Facebook Login enables a fast and easy registration process. On the other hand, it gives us the opportunity to share data with Facebook. In turn, we can customise our offer and advertising campaigns better to your needs and interests. The data we receive from Facebook by this means, is public data such as<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">your Facebook name<\/li>\n<li class=\"adsimple-122777980\">your profile picture<\/li>\n<li class=\"adsimple-122777980\">your stored email address<\/li>\n<li class=\"adsimple-122777980\">friends lists<\/li>\n<li class=\"adsimple-122777980\">button clicks (e.g. \u201cLike\u201c button)<\/li>\n<li class=\"adsimple-122777980\">date of birth<\/li>\n<li class=\"adsimple-122777980\">language<\/li>\n<li class=\"adsimple-122777980\">place of residence<\/li>\n<\/ul>\n<p>In return, we provide Facebook with information about your activities on our website. These include information on the terminal device you used, which of our subpages you visit, or what products you have bought from us.<\/p>\n<p>By using Facebook Login, you agree to the data processing. You can terminate this agreement anytime. If you want to learn more about Facebook\u2019s data processing, we recommend you to read Facebook\u2019s Data Policy at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/policy.php?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n<p>If you are registered with Facebook, you can change your advertisement settings anytime at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>.<\/p>\n<h2 id=\"facebook-soziale-plug-ins-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Facebook Social Plugins Privacy Policy<\/h2>\n<p>We installed so-called social plugins from Facebook Inc. to our website. You can recognise these buttons by the classic Facebook logo, the \u201cLike\u201d button (hand with raised thumb) or by a \u201cFacebook plugin\u201d label. A social plugin is a small part of Facebook that is integrated into our page. Each plugin has its own function. The most used functions are the well-known \u201cLike\u201d and \u201cShare\u201d buttons.<\/p>\n<p>Facebook offers the following social plugins:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">\u201cSave\u201d button<\/li>\n<li class=\"adsimple-122777980\">\u201cLike\u201d button, Share, Send and Quote<\/li>\n<li class=\"adsimple-122777980\">Page plugin<\/li>\n<li class=\"adsimple-122777980\">Comments<\/li>\n<li class=\"adsimple-122777980\">Messenger plugin<\/li>\n<li class=\"adsimple-122777980\">Embedded posts and video player<\/li>\n<li class=\"adsimple-122777980\">Group Plugin<\/li>\n<\/ul>\n<p>At <a class=\"adsimple-122777980\" href=\"https:\/\/developers.facebook.com\/docs\/plugins\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/plugins<\/a> you will find more information on how the individual plugins are used. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand because Facebook can optimise our advertisements with it.<\/p>\n<p>If you have a Facebook account or have already visited <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"follow noopener\">facebook.com<\/a>, Facebook has already placed at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plugins (e.g. the \u201cLike\u201d button).<\/p>\n<p>The received information will be deleted or anonymised within 90 days. According to Facebook, this data includes your IP address, the websites you have visited, the date, time and other information relating to your browser.<\/p>\n<p>In order to prevent Facebook from collecting much data and matching it with your Facebook data during your visit to our website, you must log out of Facebook while you visit our website.<\/p>\n<p>If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting can be transmitted to Facebook. We would like to explicitly point out that we do not know what exact data is collected. However, based on our current knowledge, we want to try informing you as best we can about data processing. You can also read about how Facebook uses the data in the company\u2019s data policy at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/about\/privacy\/update\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy\/update<\/a>.<\/p>\n<p>At least the following cookies are set in your browser when you visit a website with social plugins from Facebook:<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> dpr<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> no information<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong>This cookie is used to make the social plugins work on our website.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after end of session<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> fr<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> 0jieyh4122777980c2GnlufEJ9..Bde09j\u20261.0.Bde09j<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong>The cookie is also necessary for the plugins to function properly<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after 3 months<\/p>\n<p><strong class=\"adsimple-122777980\">Note:\u00a0<\/strong>These cookies were set after our test and may be placed even if you are not a Facebook member.<\/p>\n<p>If you are registered with Facebook, you can change your settings for advertisements yourself at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a>. If you are not a Facebook user, you can go to <a class=\"adsimple-122777980\" href=\"https:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/<\/a> and manage your usage-based online advertising. There you have the option to deactivate or activate providers.<\/p>\n<p>If you want to learn more about Facebook\u2019s data protection, we recommend the company\u2019s own data policies at <a class=\"adsimple-122777980\" href=\"https:\/\/www.facebook.com\/policy.php?tip=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy.php<\/a>.<\/p>\n<h2 id=\"instagram-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Instagram Privacy Policy<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Instagram Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: optimising our service<br \/>\n\ud83d\udcd3 Processed data: includes data on user behaviour, information about your device and IP address.<br \/>\nMore details can be found in the privacy policy below.<br \/>\n\ud83d\udcc5 Storage period: until Instagram no longer needs the data for its purposes<br \/>\n\u2696\ufe0f Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is Instagram?<\/h3>\n<p>We have integrated functions of Instagram to our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram is a subsidiary company of Facebook Inc. and is a part of Facebook\u2019s products. The inclusion of Instagram\u2019s contents on our website is called embedding. With this, we can show you Instagram contents such as buttons, photos or videos directly on our website. If you open websites of our online presence, that have an integrated Instagram function, data gets transmitted to, as well as stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Therefore, your data will be processed across all Facebook firms.<\/p>\n<p>In the following, we want to give you a more detailed insight on why Instagram collects data, what data these are and how you can control data processing. As Instagram belongs to Facebook Inc., we have, on the one hand received this information from the Instagram guidelines, and on the other hand from Facebook\u2019s Data Policy.<\/p>\n<p>Instagram is one of the most famous social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audio-visual platforms such as YouTube or Vimeo. To \u201cInsta\u201c (how the platform is casually called by many users) you can upload photos and short videos, edit them with different filters and also share them to other social networks. Also, if you do not want to be active on Instagram yourself, you can just follow other interesting users.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use Instagram on our website?<\/h3>\n<p>Instagram is a social media platform whose success has skyrocketed within recent years. Naturally, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, we attach great importance to diversified contents. With the embedded Instagram features we can enrich our content with helpful, funny or exciting Instagram contents. Since Instagram is a subsidiary company of Facebook, the collected data can also serve us for customised advertising on Facebook. Hence, only persons who are genuinely interested in our products or services can see our ads.<\/p>\n<p>Instagram also uses the collected data for tracking and analysis purposes. We receive summarised statistics and therefore more insight to your wishes and interests. It is important to mention that these reports do not identify you personally.<\/p>\n<h3 class=\"adsimple-122777980\">What data is stored by Instagram?<\/h3>\n<p>Whenever you land on one of our sites, which have Instagram functions (i.e. Instagram photos or plugins) integrated to them, your browser automatically connects with Instagram\u2019s servers. Thereby, data is sent to, as well as saved and processed by Instagram. This always happens, whether you have an Instagram account or not. Moreover, it includes information on our website, your computer, your purchases, the advertisements you see and on how you use our offer. The date and time of your interaction is also stored. If you have an Instagram account or are logged in, Instagram saves significantly more data on you.<\/p>\n<p>Facebook distinguishes between customer data and event data. We assume this is also the case for Instagram. Customer data are for example names, addresses, phone numbers and IP addresses. These data are only transmitted to Instagram, if they have been \u201chashed\u201d first. Thereby, a set of data is transformed into a string of characters, which encrypts any contact data. Moreover, the aforementioned \u201cevent data\u201c (data on your user behaviour) is transmitted as well. It is also possible, that contact data may get combined with event data. The collected data data is matched with any data Instagram already has on you.<\/p>\n<p>Furthermore, the gathered data are transferred to Facebook via little text files (cookies) which usually get set in your browser. Depending on the Instagram function used, and whether you have an Instagram account yourself, the amount of data that gets stored varies.<\/p>\n<p>We assume data processing on Instagram works the same way as on Facebook. Therefore, if you have an account on Instagram or have visited <a class=\"adsimple-122777980\" href=\"http:\/\/www.instagram.com?tid=122777980\" target=\"_blank\" rel=\"noopener\">www.instagram.com<\/a>, Instagram has set at least one cookie. If this is the case, your browser uses the cookie to send information to Instagram, as soon as you come across an Instagram function. No later than 90 days (after matching) the data is deleted or anonymised. Even though we have studied Instagram\u2019s data processing in-depth, we cannot tell for sure what exact data Instagram collects and retains.<\/p>\n<p>In the following we will show you a list of the least cookies placed in your browser when click on an Instagram function (e.g. button or an Insta picture). In our test we assume you do not have an Instagram account, since if you would be logged in to your Instagram account, your browser would place significantly more cookies.<\/p>\n<p>The following cookies were used in our test:<\/p>\n<p><strong class=\"adsimple-122777980\">Name: <\/strong>csrftoken<br \/>\n<strong class=\"adsimple-122777980\">Value: <\/strong>\u201c\u201d<br \/>\n<strong class=\"adsimple-122777980\"> Purpose: <\/strong>This cookie is most likely set for security reasons to prevent falsifications of requests. We could not find out more information on it.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after one year<\/p>\n<p><strong class=\"adsimple-122777980\">Name: <\/strong>mid<br \/>\n<strong class=\"adsimple-122777980\"> Value: <\/strong>\u201c\u201d<br \/>\n<strong class=\"adsimple-122777980\">Purpose: <\/strong>Instagram places this cookie to optimise its own offers and services in- and outside of Instagram. The cookie allocates a unique user ID.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date: <\/strong> after end of session<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> fbsr_122777980124024<br \/>\n<strong class=\"adsimple-122777980\">Value: <\/strong>no information<br \/>\n<strong class=\"adsimple-122777980\">Purpose: <\/strong>This cookie stores the login request of Instagram app users. <strong class=\"adsimple-122777980\"><br \/>\n<\/strong> <strong class=\"adsimple-122777980\">Expiry date: <\/strong> after end of session<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> rur<br \/>\n<strong class=\"adsimple-122777980\">Value: <\/strong>ATN<br \/>\n<strong class=\"adsimple-122777980\">Purpose: <\/strong> This is an Instagram cookie which guarantees functionality on Instagram.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date: <\/strong> after end of session<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> urlgen<br \/>\n<strong class=\"adsimple-122777980\">Value: <\/strong>\u201c{\u201d194.96.75.33\u201d: 1901}:1iEtYv:Y833k2_UjKvXgYe122777980\u201d<br \/>\n<strong class=\"adsimple-122777980\">Purpose: <\/strong>This cookie serves Instagram\u2019s marketing purposes.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date: <\/strong> after end of session<\/p>\n<p><strong class=\"adsimple-122777980\">Note:<\/strong> We do not claim this list to be exhaustive. The cookies that are placed in each individual case, depend on the functions embedded as well as on your use of Instagram.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are these data stored?<\/h3>\n<p>Instagram shares the information obtained within the Facebook businesses with external partners and persons you are globally connected with. Data processing is done according to Facebook\u2019s internal data policy. Your data is distributed to Facebook\u2019s servers across the world, partially for security reasons. Most of these servers are in the USA.<\/p>\n<h3 class=\"adsimple-122777980\">How can I erase my data or prevent data retention?<\/h3>\n<p>Thanks to the General Data Protection Regulation (GDPR), you have the right of information, rectification, transfer and deletion of your data. Furthermore, you can manage your data in Instagram\u2019s settings. If you want to delete your data on Instagram completely, you will have to delete your Instagram account permanently.<\/p>\n<p>And this is how an Instagram account can be deleted:<\/p>\n<p>First, open the Instagram app. Then, navigate to your profile page, select the three bars in the top right, choose \u201cSettings\u201d and then click \u201cHelp\u201d. Now, you will be redirected to the company\u2019s website, where you must click on \u201cManaging Your Account\u201d and then \u201cDelete Your Account\u201d.<\/p>\n<p>When you delete your account completely, Instagram deletes posts such as your photos and status updates. Any information other people shared about you are not a part of your account and do therefore not get deleted.<\/p>\n<p>As mentioned before, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, managing them varies a bit. We will show you the instructions of the most relevant browsers here.<\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Chrome: Clear, enable and manage cookies in Chrome <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Safari: Manage cookies and website data in Safari <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Firefox: Clear cookies and site data in Firefox <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Internet Explorer: Delete and manage cookies <\/a><\/p>\n<p><a class=\"adsimple-122777980\" href=\"https:\/\/support.microsoft.com\/en-gb\/help\/4027947\/microsoft-edge-delete-cookies?tid=122777980\" target=\"_blank\" rel=\"noopener\"> Microsoft Edge: Delete cookies in Microsoft Edge <\/a><\/p>\n<p>Generally, you can set your browser to notify you whenever a cookie is about to be set. Then you can individually decide upon the permission of every cookie.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you have consented to the processing and storage of your data by integrated social media elements, this consent is the legal basis for data processing <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. a GDPR) <\/strong>. Generally, your data is also stored and processed on the basis of our legitimate interest <strong class=\"adsimple-122777980\"> (Art. 6 para. 1 lit. f GDPR) <\/strong> to maintain fast and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also place cookies in your browser to store data. We therefore recommend you to read our privacy policy about cookies carefully and to take a look at the privacy policy or the cookie policy of the respective service provider.<\/p>\n<p>Instagram processes data from you, among other things, in the USA. Instagram respectively Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.<\/p>\n<p>Additionally, Instagram uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: <a class=\"adsimple-122777980\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847\" target=\"_blank\" rel=\"follow noopener\">https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847<\/a>.<\/p>\n<p>We have tried to give you the most important information about data processing by Instagram. On <a class=\"adsimple-122777980\" href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/help.instagram.com\/519522125107875<\/a><br \/>\nyou can take a closer look at Instagram\u2019s data guidelines.<\/p>\n<h2 id=\"cookie-consent-management-platform-einleitung-en\" class=\"adsimple-122777980\">Cookie Consent Management Platform<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Cookie Consent Management Platform Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: Website visitors<br \/>\n\ud83e\udd1d Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools<br \/>\n\ud83d\udcd3 Processed data: data for managing cookie settings such as IP address, time of consent, type of consent and individual consent. You can find more details on this directly with the tool that is being used.<br \/>\n\ud83d\udcc5 Storage period: depends on the tool used, periods of several years can be assumed<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is a cookie consent management platform?<\/h3>\n<p>We use a Consent Management Platform (CMP) software on our website that makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps you and us to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server and CMP.<\/p>\n<p><img decoding=\"async\" role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2023\/01\/consent-management-platform-overview-en.svg\" alt=\"Consent Management Platform overview\" width=\"100%\" \/><\/p>\n<h3 class=\"adsimple-122777980\">Why do we use a cookie management tool?<\/h3>\n<p>Our goal is to offer you the best possible transparency in the area of \u200b\u200bdata protection. We are also legally obliged to do so. We want to inform you as well as possible about all tools and all cookies that can save and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies actually landed on our website. Thanks to a cookie management tool, which regularly scans the website for all cookies present, we know about all cookies and can provide you with GDPR-compliant information. You can then use the consent system to accept or reject cookies.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are processed?<\/h3>\n<p>As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is saved either in an opt-in cookie or on a server. The storage time of your cookie consent varies depending on the provider of the cookie management tool. Usually this data (e.g. pseudonymous user ID, time of consent, detailed information on the cookie categories or tools, browser, device information) is stored for up to two years.<\/p>\n<h3 class=\"adsimple-122777980\">Duration of data processing<\/h3>\n<p>We will inform you below about the duration of the data processing if we have further information. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years. The exact duration of the data processing depends on the tool used, in most cases you should be prepared for a storage period of several years. In the respective data protection declarations of the individual providers, you will usually receive precise information about the duration of the data processing.<\/p>\n<h3 class=\"adsimple-122777980\">Right of objection<\/h3>\n<p>You also have the right and the option to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.<\/p>\n<p>Information on special cookie management tools can be found \u2013 if available \u2013 in the following sections.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you agree to cookies, your personal data will be processed and stored via these cookies. If we are allowed to use cookies with your <strong class=\"adsimple-122777980\"> consent <\/strong> (Article 6 paragraph 1 lit. a GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a <strong class=\"adsimple-122777980\"> legitimate interest <\/strong> (Article 6 paragraph 1 lit. f GDPR).<\/p>\n<h2 id=\"security-anti-spam-en\" class=\"adsimple-122777980\">Security &amp; Anti-spam<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Security &amp; Anti-Spam Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: for cyber security<br \/>\n\ud83d\udcd3 Processed data: Data such as your IP address, name or technical data such as browser version<br \/>\nMore details can be found below and in the individual privacy policies.<br \/>\n\ud83d\udcc5 Duration of storage: In most cases, data is stored until it is no longer required in order to provide the service<br \/>\n\u2696\ufe0f Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is Security &amp; Anti-spam software?<\/h3>\n<p>So-called security &amp; Anti-spam software can protect you and us from various spam or phishing emails and other potential cyber-attacks. Spam includes advertising emails from mass mailings that you did not sign up for yourself. Such emails are also called data garbage and can also cause costs. Other spam such as phishing emails, on the other hand, are messages that aim to gain trust via fake messages or websites in order to obtain personal information. Anti-spam software usually protects against unwanted spam messages or malicious emails that could inject viruses into our system. We also use general firewall and security systems that protect our devices from unwanted network attacks.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use Security &amp; Anti-spam software?<\/h3>\n<p>We put great importance on our website\u2019s security. After all, this is not just about our safety, but also about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the internet. Hackers e. g. often try to steal personal data from IT systems with the help of cyber attacks. And therefore a good defence system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services on our devices in addition to standardised security systems. Unauthorised data transmissions are thus better prevented and this is how we protect ourselves from cybercrime.<\/p>\n<h3 class=\"adsimple-122777980\">Which data are processed by Security &amp; Anti-spam software?<\/h3>\n<p>The data that is collected and stored of course depends on the respective service. However, we always try to only use programs that collect data very sparingly or only store data that is necessary for the fulfilment of the offered service. In general, the service may store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data may also be collected in order to identify possible incoming threats in good time. This data will be processed as part of the provided services and in compliance with applicable laws. This also includes the GDPR for US providers (via the Standard Contractual Clauses). In some cases, security services also work with third parties who may store and\/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored using cookies.<\/p>\n<h3 class=\"adsimple-122777980\">Duration of data processing<\/h3>\n<p>We will inform you below about the duration of data processing, provided we have further information on this. For example, security programs store data until you or we revoke data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. Unfortunately, in many cases, we do not have precise information from the providers about their data storage periods.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>You also have the right and the option to revoke your consent to the use of cookies or third-party security software at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or erasing the cookies in your browser.<\/p>\n<p>Since cookies may also be used with security services, we recommend you read our privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.<\/p>\n<h3 class=\"adsimple-122777980\">Legal Basis<\/h3>\n<p>We use security services mainly on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system and protection against various cyber attacks.<\/p>\n<p>Certain data processing requires your consent \u2013 in particular, the use of cookies and security functions. If you have agreed to the processing and storage of your data by integrated security services, your consent is the legal basis for data processing (Article 6 (1) (a) GDPR). Most of the services we use set cookies on your browser to store data. We, therefore, recommend you read our privacy policy on cookies carefully and consult the privacy policy or cookie policy of the relevant service provider.<\/p>\n<p>Information on special tools \u2013 if available \u2013 can be found in the following sections.<\/p>\n<h2 id=\"google-recaptcha-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Google reCAPTCHA Privacy Policy<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\"> Google reCAPTCHA Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: Service optimisation and protection against cyber attacks<br \/>\n\ud83d\udcd3 Processed data: data such as IP address, browser information, operating system, limited location and usage data<br \/>\nYou can find more details on this in the Privacy Policy below.<br \/>\n\ud83d\udcc5 Storage duration: depending on the retained data<br \/>\n\u2696\ufe0f Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is reCAPTCHA?<\/h3>\n<p>Our primary goal is to provide you an experience on our website that is as secure and protected as possible. To do this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you are a real person from flesh and bones, and not a robot or a spam software. By spam we mean any electronically undesirable information we receive involuntarily. Classic CAPTCHAS usually needed you to solve text or picture puzzles to check. But thanks to Google\u2019s reCAPTCHA you usually do have to do such puzzles. Most of the times it is enough to simply tick a box and confirm you are not a bot. With the new Invisible reCAPTCHA version you don\u2019t even have to tick a box. In this privacy policy you will find out how exactly this works, and what data is used for it.<\/p>\n<p>reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is used the most when you fill out forms on the Internet. A captcha service is a type of automatic Turing-test that is designed to ensure specific actions on the Internet are done by human beings and not bots. During the classic Turing-test (named after computer scientist Alan Turing), a person differentiates between bot and human. With Captchas, a computer or software program does the same. Classic captchas function with small tasks that are easy to solve for humans but provide considerable difficulties to machines. With reCAPTCHA, you no longer must actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. The only thing you must do there, is to tick the text field \u201cI am not a robot\u201d. However, with Invisible reCAPTCHA even that is no longer necessary. reCAPTCHA, integrates a JavaScript element into the source text, after which the tool then runs in the background and analyses your user behaviour. The software calculates a so-called captcha score from your user actions. Google uses this score to calculate the likelihood of you being a human, before entering the captcha. reCAPTCHA and Captchas in general are used every time bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use reCAPTCHA on our website?<\/h3>\n<p>We only want to welcome people from flesh and bones on our side and want bots or spam software of all kinds to stay away. Therefore, we are doing everything we can to stay protected and to offer you the highest possible user friendliness. For this reason, we use Google reCAPTCHA from Google. Thus, we can be pretty sure that we will remain a \u201cbot-free\u201d website. Using reCAPTCHA, data is transmitted to Google to determine whether you genuinely are human. reCAPTCHA thus ensures our website\u2019s and subsequently your security. Without reCAPTCHA it could e.g. happen that a bot would register as many email addresses as possible when registering, in order to subsequently \u201cspam\u201d forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.<\/p>\n<h3 class=\"adsimple-122777980\">What data is stored by reCAPTCHA?<\/h3>\n<p>reCAPTCHA collects personal user data to determine whether the actions on our website are made by people. Thus, IP addresses and other data Google needs for its reCAPTCHA service, may be sent to Google. Within member states of the European Economic Area, IP addresses are almost always compressed before the data makes its way to a server in the USA. Moreover, your IP address will not be combined with any other of Google\u2019s data, unless you are logged into your Google account while using reCAPTCHA. Firstly, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed in your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.<\/p>\n<p>The following list of collected browser and user data is not exhaustive. Rather, it provides examples of data, which to our knowledge, is processed by Google.<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">Referrer URL (the address of the page the visitor has come from)<\/li>\n<li class=\"adsimple-122777980\">IP-address (z.B. 256.123.123.1)<\/li>\n<li class=\"adsimple-122777980\">Information on the operating system (the software that enables the operation of your computers. Popular operating systems are Windows, Mac OS X or Linux)<\/li>\n<li class=\"adsimple-122777980\">Cookies (small text files that save data in your browser)<\/li>\n<li class=\"adsimple-122777980\">Mouse and keyboard behaviour (every action you take with your mouse or keyboard is stored)<\/li>\n<li class=\"adsimple-122777980\">Date and language settings (the language and date you have set on your PC is saved)<\/li>\n<li class=\"adsimple-122777980\">All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)<\/li>\n<li class=\"adsimple-122777980\">Screen resolution (shows how many pixels the image display consists of)<\/li>\n<\/ul>\n<p>Google may use and analyse this data even before you click on the \u201cI am not a robot\u201d checkmark. In the Invisible reCAPTCHA version, there is no need to even tick at all, as the entire recognition process runs in the background. Moreover, Google have not given details on what information and how much data they retain.<\/p>\n<p>The following cookies are used by reCAPTCHA: With the following list we are referring to Google\u2019s reCAPTCHA demo version at <a class=\"adsimple-122777980\" href=\"https:\/\/www.google.com\/recaptcha\/api2\/demo\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/api2\/demo<\/a>.<br \/>\nFor tracking purposes, all these cookies require a unique identifier. Here is a list of cookies that Google reCAPTCHA has set in the demo version:<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> IDE<br \/>\n<strong class=\"adsimple-122777980\">Value:<\/strong> WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-122777980-8<br \/>\n<strong class=\"adsimple-122777980\"> Purpose: <\/strong>This cookie is set by DoubleClick (which is owned by Google) to register and report a user\u2019s interactions with advertisements. With it, ad effectiveness can be measured, and appropriate optimisation measures can be taken. IDE is stored in browsers under the domain doubleclick.net.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after one year<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> 1P_JAR<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> 2019-5-14-12<br \/>\n<strong class=\"adsimple-122777980\">Purpose:<\/strong> This cookie collects website usage statistics and measures conversions. A conversion e.g. takes place, when a user becomes a buyer. The cookie is also used to display relevant adverts to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after one month<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> ANID<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> U7j1v3dZa1227779800xgZFmiqWppRWKOr<br \/>\n<strong class=\"adsimple-122777980\"> Purpose: <\/strong>We could not find out much about this cookie. In Google\u2019s privacy statement, the cookie is mentioned in connection with \u201cadvertising cookies\u201d such as \u201cDSID\u201d, \u201cFLC\u201d, \u201cAID\u201d and \u201cTAID\u201d. ANID is stored under the domain google.com.<br \/>\n<strong class=\"adsimple-122777980\">Expiry date:<\/strong> after 9 months<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> CONSENT<br \/>\n<strong class=\"adsimple-122777980\"> Value: <\/strong>YES+AT.de+20150628-20-0<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong> This cookie stores the status of a user\u2019s consent to the use of various Google services. CONSENT also serves to prevent fraudulent logins and to protect user data from unauthorised attacks.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after 19 years<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> NID<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> 0WmuWqy122777980zILzqV_nmt3sDXwPeM5Q<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong> Google uses NID to customise advertisements to your Google searches. With the help of cookies, Google \u201cremembers\u201d your most frequently entered search queries or your previous ad interactions. Thus, you always receive advertisements tailored to you. The cookie contains a unique ID to collect users\u2019 personal settings for advertising purposes.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after 6 months<\/p>\n<p><strong class=\"adsimple-122777980\">Name:<\/strong> DV<br \/>\n<strong class=\"adsimple-122777980\"> Value:<\/strong> gEAABBCjJMXcI0dSAAAANbqc122777980-4<br \/>\n<strong class=\"adsimple-122777980\"> Purpose:<\/strong> This cookie is set when you tick the \u201cI am not a robot\u201d checkmark. Google Analytics uses the cookie personalised advertising. DV collects anonymous information and is also used to distinct between users.<br \/>\n<strong class=\"adsimple-122777980\"> Expiry date:<\/strong> after 10 minutes<\/p>\n<p><strong class=\"adsimple-122777980\">Note: <\/strong>We do not claim for this list to be extensive, as Google often change the choice of their cookies.<\/p>\n<h3 class=\"adsimple-122777980\">How long and where are the data stored?<\/h3>\n<p>Due to the integration of reCAPTCHA, your data will be transferred to the Google server. Google have not disclosed where exactly this data is stored, despite repeated inquiries. But even without confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on a website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google does generally not get merged with other Google data from the company\u2019s other services.<br \/>\nHowever, the data will be merged if you are logged in to your Google account while using the reCAPTCHA plug-in. Google\u2019s diverging privacy policy applies for this.<\/p>\n<h3 class=\"adsimple-122777980\">How can I erase my data or prevent data retention?<\/h3>\n<p>If you want to prevent any data about you and your behaviour to be transmitted to Google, you must fully log out of Google and delete all Google cookies before visiting our website or use the reCAPTCHA software. Generally, the data is automatically sent to Google as soon as you visit our website. To delete this data, you must contact Google Support at <a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/?hl=en-GB&amp;tid=122777980\">https:\/\/support.google.com\/?hl=en-GB&amp;tid=122777980<\/a>.<\/p>\n<p>If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.<\/p>\n<p>Please note that when using this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries must not simply be transferred to, stored and processed there unless there are suitable guarantees (such as EU\u2019s Standard Contractual Clauses) between us and the non-European service provider.<\/p>\n<h3 class=\"adsimple-122777980\">Legal basis<\/h3>\n<p>If you have consented to the use of Google reCAPTCHA, your consent is the legal basis for the corresponding data processing. According to <strong class=\"adsimple-122777980\"> Art. 6 Paragraph 1 lit. a GDPR (consent)<\/strong> your consent is the legal basis for the processing of personal data, as can occur when processed by Google reCAPTCHA.<\/p>\n<p>We also have a legitimate interest in using Google reCAPTCHA to optimise our online service and make it more secure. The corresponding legal basis for this is <strong class=\"adsimple-122777980\"> Art. 6 para. 1 lit. f GDPR (legitimate interests)<\/strong>. Nevertheless, we only use Google reCAPTCHA if you have given your consent to it.<\/p>\n<p>Google processes data from you, among other things, in the USA. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. More information can be found at <a class=\"adsimple-122777980\" href=\"https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en\" target=\"_blank\" rel=\"follow noopener\">https:\/\/commission.europa.eu\/document\/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en<\/a>.<\/p>\n<p>Additionally, Google uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are template clauses provided by the EU Commission and are designed to ensure that your data complies with European data protection standards, even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google commits to maintaining the European data protection level when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here: <a class=\"adsimple-122777980\" href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847\" target=\"_blank\" rel=\"follow noopener\">https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_21_2847<\/a>.<\/p>\n<p>You can find the Google Ads Data Processing Terms, which refer to the Standard Contractual Clauses, at: <a class=\"adsimple-122777980\" href=\"https:\/\/business.safety.google\/intl\/en\/adsprocessorterms\/\" target=\"_blank\" rel=\"follow noopener\">https:\/\/business.safety.google\/intl\/en\/adsprocessorterms\/<\/a><\/p>\n<p>You can find out a little more about reCAPTCHA on Google\u2019s web developer page at <a class=\"adsimple-122777980\" href=\"https:\/\/developers.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/recaptcha\/<\/a>. Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for detailed information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at <a class=\"adsimple-122777980\" href=\"https:\/\/policies.google.com\/privacy?hl=en-GB&amp;tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy?hl=en-GB<\/a>.<\/p>\n<h2 id=\"solidwp-datenschutzerklaerung-en\" class=\"adsimple-122777980\">SolidWP Privacy Policy<\/h2>\n<p>We use SolidWP, a security management tool, for our website. The service provider is the American company Liquid Web LLC 2703 Ena Drive, Lansing, MI 48917, USA.<\/p>\n<p>Liquid Web also processes data in the USA, among other countries. We would like to note, that according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can be associated with various risks to the legality and security of data processing.<\/p>\n<p>Liquid Web uses standard contractual clauses approved by the EU Commission as the basis for data processing by recipients based in third countries (i. e. outside the European Union, Iceland, Liechtenstein, Norway, and thus especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are legal templates provided by the EU Commission. Their purpose is to ensure that your data complies with European data privacy standards, even if your data is transferred to and stored in third countries (such as the USA). With these clauses, Liquid Web commits to comply with the EU\u2018s level of data protection when processing relevant data, even if it is stored, processed and managed in the USA. These clauses are based on an implementing order by the EU Commission. You can find the order and the standard contractual clauses here: <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=en\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=en<\/a><\/p>\n<p>On <a class=\"adsimple-122777980\" href=\"https:\/\/www.liquidweb.com\/blog\/liquid-web-and-gdpr-compliance\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.liquidweb.com\/blog\/liquid-web-and-gdpr-compliance\/<\/a> you will find a download link where you can download the Data Processing Addendum. You will also learn more about the standard contractual clauses.<\/p>\n<p>You can find out more about the data processed using Liquid Web in the privacy policy at <a class=\"adsimple-122777980\" href=\"https:\/\/www.liquidweb.com\/about-us\/policies\/privacy-policy\/?tid=122777980\" target=\"_blank\" rel=\"noopener\">https:\/\/www.liquidweb.com\/about-us\/policies\/privacy-policy\/<\/a>.<\/p>\n<h2 id=\"updraftplus-datenschutzerklaerung-en\" class=\"adsimple-122777980\">UpdraftPlus Privacy Policy<\/h2>\n<p>We use UpdraftPlus, a security management tool, for our website. The service provider is the British company Updraft WP Software Ltd. 11 Barringer Way, St. Neots, PE19 1LW, Cambridgeshire, United Kingdom.<\/p>\n<p>With the UK leaving the European Union, the GDPR is no longer applicable to data transfer there. However, on the basis of Art. 45 GDPR, the European Commission has decided that the UK offers an appropriate level of protection that can be compared to the GDPR. Data transfer there is therefore permitted. You can view the decision here (download): <a class=\"adsimple-122777980\" href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32021D1772\">https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32021D1772<\/a><\/p>\n<p>You can find out more about the data processed using UpdraftPlus in the privacy policy at <a class=\"adsimple-122777980\" href=\"https:\/\/updraftplus.com\/data-protection-and-privacy-centre\/?tid=122777980\">https:\/\/updraftplus.com\/data-protection-and-privacy-centre\/<\/a>.<\/p>\n<h2 id=\"webdesign-einleitung-en\" class=\"adsimple-122777980\">Web Design Introduction<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Web Design Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: improvement of user experience<br \/>\n\ud83d\udcd3 Processed data: depends heavily on the services used. Usually, data such as IP address, technical data, language settings, browser version, screen resolution and browser name are processed. You can find more details directly with the respective web design tools.<br \/>\n\ud83d\udcc5 Storage duration: depends on the tools used<br \/>\n\u2696\ufe0f Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is web design?<\/h3>\n<p>We use various tools on our website for the purpose of our web design. Contrary to common belief, web design is not just about making our website look nice, but rather also about functionality and performance. But of course, a good-looking website is also a major goal of professional web design. Web design is a part of media design and deals with the visual as well as the structural and functional design of a website. Our aim with our web design is to improve your experience on our site. In web design jargon, this is called User Experience (UX) and usability. User Experience entails all impressions and experiences that website visitors come across on a website. What is more, usability is part of the User Experience, as it determines how user-friendly a website is. This includes the clear structuring of content, subpages or products, along with how quickly and easily the website enables you to find what you are looking for. In order to offer you the best possible experience on our website, we also use so-called third-party web design tools. Therefore, all tools and services that help improve our website\u2019s design are classified under the category \u201cweb design\u201d.\u00a0This may, for example, include fonts, various plugins or other integrated web design functions.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use web design tools?<\/h3>\n<p>The way you absorb information on a website depends very much on its structure, functionality and visual perception. Therefore, good and professional web design has become increasingly important for us. We are constantly working on improving our site as a way of further extending our services for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. Needless to say, you will only visit it and take advantage of our offers if you feel completely at ease.<\/p>\n<h3 class=\"adsimple-122777980\">What data is stored by web design tools?<\/h3>\n<p>When you visit our website, any web design elements integrated into our pages may process your data. The exact data that is processed depends on the tools used. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend you also read the respective privacy policy of the respective tools. There you can usually find out which data is processed, whether cookies are used and how long the data is stored. Moreover, fonts such as Google Fonts, for example, also automatically transmit information such as your language settings, IP address, browser version, browser screen resolution and browser name to Google\u2019s servers.<\/p>\n<h3 class=\"adsimple-122777980\">Duration of data processing<\/h3>\n<p>Data processing times are very individual and depend on the web design elements used. For example, when cookies are used, the retention period can be as little as a minute, but it may also be a few years. Please make yourself familiar with this topic. You may for example read our general section on cookies as well as the Privacy Policies of the tools used. There you can likely find out exactly which cookies are used and what information is stored there. For example, Google Font files are stored for one year, in order to improve the loading speed of a website. In principle, data is only kept for as long as is necessary to provide the service. But legal requirements may require data to be stored for longer.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>You also retain the right and the option to revoke your consent to the use of cookies or third-party providers at any time. You can do this either via our cookie management tool or via other opt-out functions. You can also prevent cookies from collecting your data by managing, deactivating or deleting the cookies in your browser. However, among web design elements (typically fonts) there is also data that cannot be erased easily. This is the case whenever data is automatically collected as soon as a page is accessed and then directly transmitted to a third party (e.g. Google). In these cases, please contact the support of the respective provider. In the case of Google, you can reach support at <a class=\"adsimple-122777980\" href=\"https:\/\/support.google.com\/?hl=en\">https:\/\/support.google.com\/?hl=de<\/a>.<\/p>\n<h3 class=\"adsimple-122777980\">Legal Basis<\/h3>\n<p>If you have consented to the use of web design tools, this consent serves as the legal basis for the relevant data processing. According to Article 6 (1) (a) GDPR (consent), your consent represents the legal basis for the processing of personal data, as it may occur when it is collected by web design tools. We also have a legitimate interest in web design to improve on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we strongly want to emphasise once more that we only use web design tools if you have given your consent.<\/p>\n<p>You can find information on different web design tools \u2013 if available \u2013 in the following sections.<\/p>\n<h2 id=\"google-fonts-lokal-datenschutzerklaerung-en\" class=\"adsimple-122777980\">Google Fonts Local Privacy Policy<\/h2>\n<p>On our website we use Google Fonts, by the company Google Inc. The responsible entity for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated Google fonts locally, i.e. on our web server and not on Google\u2019s servers. This means that no connection to Google\u2019s servers and therefore no data transfer or retention take place.<\/p>\n<h3 class=\"adsimple-122777980\">What are Google Fonts?<\/h3>\n<p>Google Fonts was previously called Google Web Fonts. It is an interactive list with over 800 fonts which <a class=\"adsimple-122777980\" href=\"https:\/\/en.wikipedia.org\/wiki\/Google?tid=122777980\">Google<\/a> offer for free use. With the use of Google Fonts, it is possible to utilise fonts without uploading them to your own server. In order to prevent any transfer of information to Google\u2019s servers, we downloaded the fonts to our own server. This way we can comply with data privacy and do not transmit any data to Google Fonts.<\/p>\n<h2 id=\"online-buchungssysteme-einleitung-en\" class=\"adsimple-122777980\">Online Booking Systems Introduction<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong class=\"adsimple-122777980\">Online Booking Systems Privacy Policy Overview<\/strong><br \/>\n\ud83d\udc65 Affected parties: website visitors<br \/>\n\ud83e\udd1d Purpose: improvement of user experience and organisation<br \/>\n\ud83d\udcd3 Processed data: depends heavily on the services used. Usually, data such as IP address, contact and payment details and\/or technical data is processed. You can get more details on this directly from the respective tools used.<br \/>\n\ud83d\udcc5 Storage duration: depends on the tools used<br \/>\n\u2696\ufe0f Legal bases: Article 6 paragraph 1 lit. a GDPR (consent), Article 6 paragraph 1 lit. f GDPR (legitimate interests)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"adsimple-122777980\">What is an online booking system?<\/h3>\n<p>We use one or more booking systems which enable you to make bookings via our website. That way e.g. appointments can easily be created online. A booking system is a software application integrated into our website that displays available resources (such as available appointments) and allows you to book \u2013 and usually, also pay \u2013 directly online. You\u2019ve probably already come across many such booking systems from the restaurant or hotel industry. However, such systems are actually used in a wide variety of industries. Depending on the tool and settings, booking systems can be used both by us internally, as well as by customers like yourself. In most cases, your personal data is also collected and stored.<\/p>\n<p>Bookings usually work as follows: You will find a booking system on our website, through which you can book an appointment directly with one click. Then you will enter your data and usually also be able to pay immediately. You may also have the option to enter various information about yourself into a form. Please be aware that any information you enter may be stored and managed in a database.<\/p>\n<h3 class=\"adsimple-122777980\">Why do we use an online booking system?<\/h3>\n<p>In a way, we also consider our website a free service for you. We want you to receive helpful information on our site and feel comfortable on there. This also includes an online service that makes it as easy as possible for you to book appointments or services. Gone are the days when you had to wait days for booking confirmations via phone or email. With an online booking system, you can get everything done after just a few clicks and get on with your day. The system also makes it easier for us to manage all bookings and appointments. Therefore, we consider a booking system absolutely sensible for both you and ourselves.<\/p>\n<h3 class=\"adsimple-122777980\">Which data is processed?<\/h3>\n<p>In this general introduction about booking systems, we naturally cannot tell you exactly what data is processed for which system. It always depends on the tool used, as well as the functions and possibilities it contains. What is more, in addition to the conventional booking function, many booking systems also offer a range of other features. For example, many systems also have an external online payment system (e.g. Stripe, Klarna or Paypal) and an integrated calendar synchronisation function. Accordingly, different data and different amounts of data can be processed, depending on the included functions. Usually, data such as your IP address, name and contact details, technical device information and the time of your booking are processed. If you also make a payment via the system, your bank details such as your account number, credit card number, passwords, TANs etc. will also be stored and passed on to the respective payment provider. We recommend you carefully read the respective privacy policy of the tool used, so that you know which of your data is processed specifically.<\/p>\n<h3 class=\"adsimple-122777980\">Duration of data processing<\/h3>\n<p>Each booking system stores data for different lengths of time. Therefore, we cannot yet give any specific information about the duration of data processing in this instance. In general, however, personal data is only stored for as long as is absolutely necessary to provide the services. Booking systems usually also use cookies, which store information for different lengths of time. While some cookies are erased immediately after leaving the site, others can be stored for a number of years. You can find out more about this in our \u201cCookies\u201d section. Please also take a look at the respective privacy policies of the providers. There you should find answers on how long your data will be stored specifically.<\/p>\n<h3 class=\"adsimple-122777980\">Right to object<\/h3>\n<p>If you have consented to data processing by a booking system, you always retain the option and the right to revoke this consent. So please, always be aware that you have rights in relation to your personal data and that you can exercise these rights at any time. Thus, if you do not agree to the processing of your personal data, then none of your personal data may be processed. It is that simple. The easiest way to revoke data processing is via a cookie consent tool or via other available opt-out functions. You can, for example, manage data retention by cookies directly in your browser. Until you withdraw your consent, the lawfulness of data processing remains unaffected.<\/p>\n<h3 class=\"adsimple-122777980\">Legal Basis<\/h3>\n<p>If you have agreed that booking systems may be used, this consent is the legal basis for the corresponding data processing. According to Article 6 (1) (a) GDPR (consent), your consent represents the legal basis for the processing of personal data, as it may occur through the use of booking systems.<\/p>\n<p>Furthermore, we also have a legitimate interest in using booking systems because we use them to extend our customer service and to optimise our internal booking organisation. The corresponding legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we strongly want to emphasise once more that we only use these tools if you have given your consent.<\/p>\n<p>You can find information on different booking systems \u2013 if available \u2013 in the following sections.<\/p>\n<h2 id=\"erklaerung-verwendeter-begriffe-en\" class=\"adsimple-122777980\">Explanation of the terminology used<\/h2>\n<p>We always strive to make our privacy policy as clear and comprehensible as possible. However, this is not always easy, especially when it comes to technical and legal matters. It is often sensible to use legal terms (such as \u2018personal data)\u2019 or certain technical terms (such as \u2018cookies\u2019 or \u2018IP address\u2019). But we don\u2019t want to use such terms without any explanation. This is why you will find an alphabetical list of important terms used below. These are terms we may not yet have sufficiently explained in the privacy policy. In case we have adopted any of these terms from the GDPR which are definitions, we will also list the GDPR texts here and add our own further explanations if necessary.<\/p>\n<h2 id=\"auftragsverarbeiter-en\" class=\"adsimple-122777980\">Processor<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><em> <strong class=\"adsimple-122777980\">\u201cprocessor\u201d<\/strong> means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Explanation:<\/strong> As a company and a website owner, we are responsible for all your data we process (i. e. the \u2018controller\u2019). In addition to the controller, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.<\/p>\n<h2 id=\"einwilligung-en\" class=\"adsimple-122777980\">Consent<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><em> <strong class=\"adsimple-122777980\">\u201cconsent\u201d<\/strong>\u00a0of the data subject means any freely given, specific, informed and unambiguous indication of the data subject\u2019s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Explanation: <\/strong>With websites, such consent is usually given via a cookie consent tool. You\u2019ve most certainly come across these. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to the data processing. You can usually also make individual settings and thus decide for yourself which level of data processing you want to allow. If you do not give your consent, no personal data may be processed. Consent can of course also be given in writing, i.e. not via a tool.<\/p>\n<h2 id=\"personenbezogene-daten-en\" class=\"adsimple-122777980\">Personal Data<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><strong class=\"adsimple-122777980\"> <em>\u201cpersonenal data\u201d<\/em> <\/strong> <em> means any information relating to an identified or identifiable natural person (\u2018data subject\u2019); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Explanation:<\/strong> Personal data is all data that can identify you as a person. This is usually data such as:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">name<\/li>\n<li class=\"adsimple-122777980\">address<\/li>\n<li class=\"adsimple-122777980\">email address<\/li>\n<li class=\"adsimple-122777980\">postal address<\/li>\n<li class=\"adsimple-122777980\">phone number<\/li>\n<li class=\"adsimple-122777980\">birthday<\/li>\n<li class=\"adsimple-122777980\">identification numbers such as social security number, tax identification number, ID card number or matriculation number<\/li>\n<li class=\"adsimple-122777980\">banking data such as account number, credit information, account balances and more.<\/li>\n<\/ul>\n<p>According to the European Court of Justice (ECJ), your <strong class=\"adsimple-122777980\">IP address is also personal data<\/strong>. IT experts can use your IP address to determine at least the approximate location of your device and subsequently your location as the connection owner. Therefore, storing an IP address also requires a legal basis within the scope of the GDPR. There are also so-called <strong class=\"adsimple-122777980\">\u201cspecial categories\u201d<\/strong> of personal data, which are particularly worthy of protection. These include:<\/p>\n<ul class=\"adsimple-122777980\">\n<li class=\"adsimple-122777980\">racial and ethnic origin<\/li>\n<li class=\"adsimple-122777980\">political opinions<\/li>\n<li class=\"adsimple-122777980\">religious or ideological beliefs<\/li>\n<li class=\"adsimple-122777980\">Union membership<\/li>\n<li class=\"adsimple-122777980\">genetic data such as data obtained from blood or saliva samples<\/li>\n<li class=\"adsimple-122777980\">biometric data (this is information about psychological, physical or behavioural characteristics that can identify an individual).<br \/>\nhealth Data<\/li>\n<li class=\"adsimple-122777980\">Data relating to sexual orientation or sex life<\/li>\n<\/ul>\n<h2 id=\"profiling-en\" class=\"adsimple-122777980\">Profiling<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><em> <strong class=\"adsimple-122777980\">\u201cProfiling\u201d<\/strong> means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person\u2019s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Explanation:<\/strong> Profiling collects various personal data about an individual in order to learn more about that individual. On the internet, profiling is often used for advertising purposes or for credit checks. Web and advertising analysis programs e. g. collect data about your behaviour and interests on a website. This results in a special user profile that can be used to target advertising to specific target groups.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"verantwortlicher-en\" class=\"adsimple-122777980\">Controller<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><em> <strong class=\"adsimple-122777980\">\u201ccontroller\u201d<\/strong> means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Explanation:<\/strong> In our example, we are responsible for the processing of your personal data and are therefore the \u201ccontroller\u201d. If we pass on collected data to other service providers for processing, they are considered \u201ccontract processors\u201d. For this, a \u201cData Processing Agreement (DPA)\u201d must be concluded.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"verarbeitung-en\" class=\"adsimple-122777980\">Processing<\/h2>\n<p><strong class=\"adsimple-122777980\">Definition according to Article 4 of the GDPR<\/strong><\/p>\n<p>For the purposes of this Regulation, the term means:<\/p>\n<blockquote><p><strong class=\"adsimple-122777980\"> <em>\u201cprocessing\u201d<\/em> <\/strong> <em> means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;<\/em><\/p><\/blockquote>\n<p><strong class=\"adsimple-122777980\">Note: <\/strong>When we talk about processing in our Privacy Policy, we talk about any type of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.<\/p>\n<p>All texts are copyrighted.<\/p>\n<h2>ADDITIVE+ LANDINGPAGE &#8211;\u00a0 Online Marketing and Landing Pages<\/h2>\n<p>Beside our website we do also operate optimized landing pages for means of <a href=\"https:\/\/www.additive.eu\/en\/hotel-marketing-software-automation\/online-marketing-hotel.html\" target=\"_blank\" rel=\"noopener\">hotel online marketing<\/a>. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (\u201cADDITIVE\u201d), our partner in the field of <a href=\"https:\/\/www.additive.eu\/en\" target=\"_blank\" rel=\"noopener\">hotel digital marketing<\/a>. The adequate level of data protection is based on data processing agreements with the respective company.<\/p>\n<p>Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (\u201cGoogle\u201d). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.<\/p>\n<p>Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.<\/p>\n<p>You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:<\/p>\n<p>https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-opt-out\/fllaojicojecljbmefodhfapmkghcbnh<\/p>\n<p>ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.<\/p>\n<p>Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.<\/p>\n<p>The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.<\/p>\n<p>Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.<\/p>\n<p>Our website and our landing pages also use remarketing functions provided by Google Inc. (\u201cGoogle\u201d) and by Meta Platforms Inc. (\u201cMeta\u201d). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google\u2019s advertising platforms and on the social media platforms Facebook and Instagram.<\/p>\n<p>The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.<\/p>\n<p>When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.<\/p>\n<h2>ADDITIVE+ MARKETING AUTOMATION &#8211; Direct Marketing<\/h2>\n<p>In order to increase customer loyalty and to sell our services and additional services we use <a href=\"https:\/\/www.additive.eu\/en\/hotel-marketing-software-automation\/hotel-marketing-automation-crm-software.html\" target=\"_blank\" rel=\"noopener\">hotel online marketing software<\/a> provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (\u201cADDITIVE\u201d) within the field of <a href=\"https:\/\/www.additive.eu\/en\/hotel-marketing-software-automation\/marketing-automation-hotel.html\" target=\"_blank\" rel=\"noopener\">hotel marketing automation<\/a>.<\/p>\n<p>Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.<\/p>\n<p>You can deny the use of your data for this purpose anytime by clicking on the \u201cunsubscribe\u201d link in the respective message.<\/p>\n<p>The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.<\/p>\n<h2>ADDITIVE+ VOUCHERS<\/h2>\n<p>On our website you have the possibility to buy vouchers by using the integrated <a href=\"https:\/\/www.additive.eu\/en\/hotel-marketing-software-automation\/hotel-voucher-software.html\" target=\"_blank\" rel=\"noopener\"> voucher software<\/a>. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (\u201cADDITIVE\u201d) in the context of <a href=\"https:\/\/www.additive.eu\/en\/hotel-marketing-software-automation\/coupon-marketing-hotel.html\" target=\"_blank\" rel=\"noopener\">voucher marketing<\/a>. Through the use of these services and systems your data will be processed and stored in the EU.<\/p>\n<p>The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.<\/p>\n<p>The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and\/or lit b (processing necessary for the performance of a contract) of the GDPR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Introduction and Overview We have written this privacy policy (version 11.06.2024-122777980) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016\/679 and applicable national laws, which personal data (data for short) we as the controller \u2013 and the processors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_page_layout":"narrow","inspiro_hide_title":false,"footnotes":""},"class_list":["post-904","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/pages\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":4,"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/pages\/904\/revisions"}],"predecessor-version":[{"id":915,"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/pages\/904\/revisions\/915"}],"wp:attachment":[{"href":"https:\/\/www.almrausch.tirol\/en\/wp-json\/wp\/v2\/media?parent=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}